b2b sales strategies - confident approach

7 Powerful B2B Sales Strategies

October 18, 2016

Selling to companies is quite different than selling to individual customers. B2B sales tend to be larger in volume and more…

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DemandZEN - buyer personas

Creating Buyer Personas that Work for You

October 11, 2016

Why You Need a Buyer Personas Template It’s difficult to create buyer personas if you don’t know where to start. That’s…

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B2B Online Marketing: Targeting the Person Behind the Desk

October 4, 2016

Tossing Aside Traditional B2B Online Marketing Motivation is often cited as a primary difference between B2B online marketing and B2C online…

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marketing memes

How to Make Marketing Memes Work for Your B2B Strategy

September 27, 2016

What’s in a Meme? If  you’ve ever accessed the internet, you’ve encountered a meme. On your way to this blog post,…

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backlink schemes dz blog

What to Avoid When Building Backlinks

September 20, 2016

What are Backlinks? For those who have never encountered the term, Backlinks (or inbound links) are links on a site that…

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gamification strategies - dz blog

Gamification Strategies: Badges in B2B Marketing

September 12, 2016

  Gamification can be daunting. Fully embracing gamification strategies means you’re going to be spending time, money, and a whole lot…

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5 Newsletter Tips You Need to Know so Your Newsletter Doesn't Crash and Burn

5 Newsletter Tips You Need to Know So Yours Doesn’t Crash and Burn

September 6, 2016

Hi, my name is Kelsey, and I’m a marketer that has unsubscribed to a MARKETING newsletter even though I know exactly…

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Effective PPC Strategies in 2016

August 30, 2016

When it comes to click-based marketing, there are new PPC strategies being created every day. Unfortunately this means there are too…

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Proven Methods to Build Rapport During Cold Calls

August 23, 2016

Cold calling – the infamous first contact dreaded by many marketers. You’re calling strangers, perhaps interrupting them in something, and you’re…

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9 Helpful Tools for Marketers

9 Helpful Tools for Marketers

August 15, 2016

Let’s face it. Being a marketer is an ever-evolving job. It’s not all fun and games like the Finance department makes…

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DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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