sales and marketing alignment

The White Whale: Sales and Marketing Alignment

November 1, 2016

Everyone is well aware of the struggle that exists between marketing and sales departments. You might be a sales manager who…

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mobile ad campaign - dz blog

The Importance of Creating a Mobile Ad Campaign

October 27, 2016

The dominance of mobile usage isn’t just imminent–it’s here. If you don’t have a clear mobile ad campaign strategy to promote…

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b2b social media strategies

You Need to Try these Social Media Strategies for B2B

October 25, 2016

Well-crafted B2B social media strategies have changed the game for many companies. If you haven’t achieved game-changing results in your business…

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top crm platforms reviewed

These are the Top CRM Platforms

October 20, 2016

Nowadays, when it comes to top CRM platforms there are plenty of choices. A good CRM will make your work easier…

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b2b sales strategies - confident approach

7 Powerful B2B Sales Strategies

October 18, 2016

Selling to companies is quite different than selling to individual customers. B2B sales tend to be larger in volume and more…

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DemandZEN - buyer personas

Creating Buyer Personas that Work for You

October 11, 2016

Why You Need a Buyer Personas Template It’s difficult to create buyer personas if you don’t know where to start. That’s…

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B2B online marketing image (1)

B2B Online Marketing: Targeting the Person Behind the Desk

October 4, 2016

Tossing Aside Traditional B2B Online Marketing Motivation is often cited as a primary difference between B2B online marketing and B2C online…

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marketing memes

How to Make Marketing Memes Work for Your B2B Strategy

September 27, 2016

What’s in a Meme? If  you’ve ever accessed the internet, you’ve encountered a meme. On your way to this blog post,…

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backlink schemes dz blog

What to Avoid When Building Backlinks

September 20, 2016

What are Backlinks? For those who have never encountered the term, Backlinks (or inbound links) are links on a site that…

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gamification strategies - dz blog

Gamification Strategies: Badges in B2B Marketing

September 12, 2016

  Gamification can be daunting. Fully embracing gamification strategies means you’re going to be spending time, money, and a whole lot…

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DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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