We discuss the importance of services marketing in the B2B sector.

The Importance of Services Marketing in the B2B Sector

July 18, 2018

The biggest mistake you can make when selling in a B2B tech space is to go around and try to “sell…

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sales cadence sales enablement

Sales Cadence: The Missing Link In Your Sales Enablement Strategy

July 2, 2018

Sales enablement is all about giving sales organizations the tools they need to succeed. For marketing teams, this means providing qualified…

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linkedin ads vs facebook ads

LinkedIn Ads vs Facebook Ads for B2B Marketing

June 30, 2018

As a B2B marketer, you’re probably trying to understand LinkedIn ads vs Facebook ads. You want to use the right platform…

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Growing Marketing Efforts In-House or B2B Marketing Agency

Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?

June 27, 2018

You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing…

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Importance of Data for Social Strategy

The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions

June 26, 2018

Every marketing team knows that when it comes to strategy, the work done needs to support its company’s business goals. And…

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email reporting

The Best Methods For Digital Marketing Reporting: Email Reporting (Part 2)

June 15, 2018

The last time we discussed digital marketing reporting, it was all about content. While content is often difficult to report on…

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Facebook Ad Targeting: Does size matter?

June 13, 2018

Knowing who your customers are is the first step in launching a successful Facebook Ads campaign. With more than 1.45 billion…

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SiriusDecisions 2018 - Las Vegas

Top 5 Takeaways from SiriusDecisions Summit

June 12, 2018

SiriusDecisions is a leading B2B research and advisory firm. Founded in 2001, they’ve become the go-to for B2B companies looking to…

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How Does Social Media Affect SEO?

How Does Social Media Affect SEO?

June 4, 2018

[DemandZEN was recently featured on Awario, creator of cutting-edge social monitoring apps and home to some of the best internet marketing…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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