The biggest mistake you can make when selling in a B2B tech space is to go around and try to “sell…
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If there’s one thing you can count on in sales, it’s continuous change. Buyer personas evolve, new trends emerge and ever-more…
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Sales enablement is all about giving sales organizations the tools they need to succeed. For marketing teams, this means providing qualified…
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As a B2B marketer, you’re probably trying to understand LinkedIn ads vs Facebook ads. You want to use the right platform…
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You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing…
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Every marketing team knows that when it comes to strategy, the work done needs to support its company’s business goals. And…
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The last time we discussed digital marketing reporting, it was all about content. While content is often difficult to report on…
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Knowing who your customers are is the first step in launching a successful Facebook Ads campaign. With more than 1.45 billion…
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SiriusDecisions is a leading B2B research and advisory firm. Founded in 2001, they’ve become the go-to for B2B companies looking to…
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[DemandZEN was recently featured on Awario, creator of cutting-edge social monitoring apps and home to some of the best internet marketing…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.