DemandZEN Blog

With 500+ successful B2B sales campaigns under your belt, discover how to get more sales closed and grow your business.

Most Popular Posts

B2B sales cycle velocity guide showing 5 causes of deal drag — wrong stakeholders, no champion, late-stage surprises, no next steps, and approval stalls — with a fix for each — DemandZEN
Why Your B2B Sales Cycle Is Longer Than It Should Be (And the Specific Fixes That Shorten It)
A third-month stall hits a deal that initially appeared to be progressing smoothly. Although the prospect...
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B2B buyer journey versus sales process misalignment comparison — showing 5 gaps between how modern buyers buy and what most sales teams still do instead — DemandZEN
The B2B Buyer Journey Has Changed. Your Sales Process Probably Has Not.
Most B2B teams operate with a sales process tailored for an obsolete...
High-quality B2B lead framework showing four pillars — ICP precision, timing signal, qualification, and handoff standard — contrasting activity-based approaches with pipeline-producing ones — DemandZEN
How to Generate High Quality Leads in B2B: The Framework That Separates Pipeline From Activity
Most B2B programs are not designed to generate high quality leads....
Guide to generating sales leads reps actually follow up on, showing 5 reasons leads get ignored and their fixes — ICP fit, buying signals, qualification gates, SLA, and SQL definition — DemandZEN
How to Generate Sales Leads That Your Sales Team Actually Wants to Follow Up On
Marketing is generating leads. The sales team is not following...
2026 B2B lead generation strategy comparison showing what still works — intent-led outbound, ICP SEO, LinkedIn social selling — versus tactics losing effectiveness like cold blasts and gated whitepapers — DemandZEN
B2B Lead Generation Strategies That Produce Qualified Pipeline in 2026 (And the Ones That Are Losing Effectiveness)
The B2B lead generation strategies that produced consistent results...

Latest Posts

B2B sales cycle velocity guide showing 5 causes of deal drag — wrong stakeholders, no champion, late-stage surprises, no next steps, and approval stalls — with a fix for each — DemandZEN
Why Your B2B Sales Cycle Is Longer Than It Should Be (And the Specific Fixes That Shorten It)
A third-month stall hits a deal that initially appeared to be progressing smoothly. Although the prospect...
Read More
B2B buyer journey versus sales process misalignment comparison — showing 5 gaps between how modern buyers buy and what most sales teams still do instead — DemandZEN
The B2B Buyer Journey Has Changed. Your Sales Process Probably Has Not.
Most B2B teams operate with a sales process tailored for an obsolete...
High-quality B2B lead framework showing four pillars — ICP precision, timing signal, qualification, and handoff standard — contrasting activity-based approaches with pipeline-producing ones — DemandZEN
How to Generate High Quality Leads in B2B: The Framework That Separates Pipeline From Activity
Most B2B programs are not designed to generate high quality leads....
Guide to generating sales leads reps actually follow up on, showing 5 reasons leads get ignored and their fixes — ICP fit, buying signals, qualification gates, SLA, and SQL definition — DemandZEN
How to Generate Sales Leads That Your Sales Team Actually Wants to Follow Up On
Marketing is generating leads. The sales team is not following...
2026 B2B lead generation strategy comparison showing what still works — intent-led outbound, ICP SEO, LinkedIn social selling — versus tactics losing effectiveness like cold blasts and gated whitepapers — DemandZEN
B2B Lead Generation Strategies That Produce Qualified Pipeline in 2026 (And the Ones That Are Losing Effectiveness)
The B2B lead generation strategies that produced consistent results...
Illustration of two remote SDRs discussing motivation and growth
4 Secrets to a Great Remote SDR Onboarding
Onboarding can make or break an employee’s success in a company. In most companies,...
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Illustration of a welcome process with checklist and onboarding icons for remote SDRs
What is Your Employees’ Why?: Managing a Remote SDR Team
The job of an SDR team can be taxing and can often lead to them feeling underappreciated....
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10 Executives Share B2B Marketing Predictions for 2021
B2B marketing will see a shift post-covid in 2021. DemandZen sought predictions of...
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SDRCovid Pivoting Strategies
SDR Covid Pivoting Strategies: Pivoting Towards the Human and Away From the Sale
Covid-19 has impacted the conversations B2B SDR teams are having with prospects. ...
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Why Data and Analytics Matter More than Ever in B2B
Using data and analytics in B2B is nothing new… or at least it shouldn’t be. When...
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Starting the New Year Strong in B2B Business
New year, new you – right? The start of a new year is a perfect time to recalibrate,...
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5 Top B2B Trends in 2021: What to Keep an Eye On
Each year, it’s normal and expected to see a shift in trends. The very word “trend”...
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Beyond the Sales Bell: Celebrate a Company Win Remotely
Remember when a celebratory bell used to ring in the office when a goal was accomplished?...
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Fighting-Systemic-Discrimination-in-the-Workplace
Fighting Systemic Discrimination in the Workplace
2020 has shown us time and time again the way that systemic discrimination exists...
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How-Your-Team-Can-Succeed-While-Working-Remotely
How Your Team Can Succeed While Working Remotely
Working from home isn’t necessarily a new thing. However, in 2020, more people than...
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Does-Instagram-Have-a-Space-for-B2B-Businesses-
Does Instagram Have a Space for B2B Businesses?
For years, B2B businesses have stayed away from Instagram because of the idea that...
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Staying Warm While Cold Calling [Keeping the Human Element in Cold Calling]
During this season of social distance, we could all use some genuine human interaction....
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