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With 500+ successful B2B sales campaigns under your belt, discover how to get more sales closed and grow your business.

Illustration of a person comparing two bar charts labeled A and B, representing A/B testing in a sales strategy, with upward and downward trends on a dark blue background
What Should a Sales Strategy Include: The Control Group Your Team is Missing
16 July , 2025
When examining what should a sales strategy include, most leaders focus on methodology,...
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Illustration of two business professionals shaking hands, surrounded by icons of growth charts, checklists, and user profiles—representing successful consultative and value-based sales strategies.
Types of Sales Strategies: Perfecting the Close with Consultative & Value-Based Approaches
15 July , 2025
While many sales professionals excel at prospecting and discovery, they often stumble...
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Illustration of two professionals discussing channel strategy with icons of a funnel, dollar sign, and communication bubbles, representing partner enablement and revenue growth.
Beyond the Dividend: How B2B Channel Strategy Transforms Partners Into High-Value Assets
15 July , 2025
Your channel partners represent some of your most valuable growth assets, yet most...
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Illustration of a man pointing at icons representing marketing billboards, phone calls, and a calendar, symbolizing a shift from brand awareness to scheduled B2B sales appointments.
B2B Channel Marketing Strategy: Stop Funding 'Hopeful' Marketing, Start Investing in Appointments
11 July , 2025
Most B2B channel marketing strategy programs are built on hope rather than performance,...
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Illustration of a man pointing at icons representing marketing billboards, phone calls, and a calendar, symbolizing a shift from brand awareness to scheduled B2B sales appointments.
The Lifecycle of a B2B Channel Partner: From Onboarding to Advocacy
10 July , 2025
Building strong B2B channel partnerships isn’t just about signing agreements...
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Illustration of a new BDR making cold calls, highlighting strategies like positive mindset, personalization, and objection handling for successful outreach.
Cold Call Strategies for New BDRs: How to Build Confidence and Book Meetings
2 July , 2025
At DemandZEN, we do cold call strategies differently. We’re smarter, more human,...
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Illustration of a B2B sales rep using a headset, surrounded by automation icons, lead scoring visuals, a chatbot, and qualified leads funnel, symbolizing the blend of human interaction and AI-driven sales.
How to Audit Your Existing Lead Generation Program: Find the Gaps, Fix the Funnel
30 June , 2025
Every successful business relies on a steady stream of qualified leads, but here’s...
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Illustration of a B2B sales rep using a headset, surrounded by automation icons, lead scoring visuals, a chatbot, and qualified leads funnel, symbolizing the blend of human interaction and AI-driven sales.
The Future of B2B Sales Lead Generation: Why Human Touch + Automation Wins
27 June , 2025
The world of b2b sales lead generation is experiencing a dramatic transformation....
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Illustration of a B2B marketer using a laptop with a demand generation funnel labeled TOFU, MOFU, BOFU, surrounded by icons representing SEO, blogs, email marketing, and sales-qualified leads.
What Is Demand Generation? A Complete Guide for Modern B2B Marketers
26 June , 2025
Demand generation has become the cornerstone of successful B2B marketing strategies,...
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