Understanding last click attribution and where it fits into data-interpretation strategies is crucial for anyone managing a big business.

Last Click Attribution – Everything You Need to Know

Understanding last click attribution and where it fits into data-interpretation strategies is crucial for any marketing manager. Making decisions without studying…

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Sales Operations: The Importance of Lead Source

Focus on selling. That’s the mantra of basically every sales team.  Make calls, send emails, and close deals. That means you’re…

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DemandZEN Marketing Tool of the Month: Quetext

Checking plagiarism is a big deal in content marketing. Unknowingly publishing plagiarized work can damage your brand. The original publishers might…

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wordstream - marketing tool of the month

DemandZEN’s Marketing Tool of the Month: Wordstream

PPC is hard Let’s admit it. There are a ton of things to juggle when it comes to PPC. You need…

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DemandZEN - which ssl certificate should i buy

Which SSL Certificate Should I Buy? Free vs. Paid SSL Certificates

You need an SSL certificate for your website. And that’s not me telling you. That’s Google. Google has been giving search…

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DemandZEN’s Digital Marketing Tool of the Month: SEMrush

Every month, we highlight a different tool our team uses that can help businesses like yours solve problems. Because we want…

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Improve Your Work Philosophy

Improve Your Work Philosophy for Better Productivity

We probably all know this look of frustration. Maybe you’re 10 hours into building a giant email nurture and you just…

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DemandZEN - Benefits of Google Analytics

Benefits of Google Analytics: Top Reasons to Set Up Google Analytics Today

If you’re researching the benefits of Google Analytics before you commit to setting it up, you’ve come to the right place.…

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DemandZEN - Blog - Strengthen sales and marketing relationships

Strengthen Sales and Marketing Relationships Using Analytics

Business relationships affect work environments in a number of ways, from company culture to loyal employees to trusting customers. When discussing…

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marketing qualified leads: a beginner's guide

Marketing Qualified Leads: The Beginner’s Guide

Leads are at the top of every marketer’s mind. Where to get them, how to find them, what will cause them…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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