importance of customer service

The Importance of Customer Service in Marketing

February 13, 2017

One of the biggest mistakes you can do as a marketer is to overlook the importance of customer service. Sadly, we…

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common mistakes on b2b websites

Common Mistakes on B2B Websites

February 8, 2017

B2B website owners have the same challenges as B2C companies when marketing to their target audience. Getting traffic, minimizing bounce rates…

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hubspot certification

Which Hubspot certification is right for you?

December 30, 2016

HubSpot is one of the fastest growing platforms in the industry. With all of its integrations and how simple it makes…

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marketing tool of the month wrike dz blog

Which Project Management Tool Should You Use?

December 1, 2016

Yes, you need project management software It shouldn’t be a secret that companies need to use project management tools to stay…

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The Martian - Implementing a Partner Program

Developing a Partner Program, pt 4: Implementing the Program

November 29, 2016

Implementing a partner program is not easy. There are a lot of stakeholders and a lot of moving parts. While you…

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partner program pt 3 - structure

Developing a Partner Program, pt 3: How Should I Structure My Program?

November 22, 2016

We’ve seen partner program structures that range from incredibly simplistic to more complicated than String Theory, as well as the full…

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sales and marketing alignment

The White Whale: Sales and Marketing Alignment

November 1, 2016

Everyone is well aware of the struggle that exists between marketing and sales departments. You might be a sales manager who…

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mobile ad campaign - dz blog

The Importance of Creating a Mobile Ad Campaign

October 27, 2016

The dominance of mobile usage isn’t just imminent–it’s here. If you don’t have a clear mobile ad campaign strategy to promote…

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top crm platforms reviewed

These are the Top CRM Platforms

October 20, 2016

Nowadays, when it comes to top CRM platforms there are plenty of choices. A good CRM will make your work easier…

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5 Newsletter Tips You Need to Know so Your Newsletter Doesn't Crash and Burn

5 Newsletter Tips You Need to Know So Yours Doesn’t Crash and Burn

September 6, 2016

Hi, my name is Kelsey, and I’m a marketer that has unsubscribed to a MARKETING newsletter even though I know exactly…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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