The Basics of Intent-based Marketing

Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in…

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Best Interactive Content Tools for Marketers

The Best Interactive Content Tools to Use

So, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best…

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We discuss the importance of services marketing in the B2B sector.

The Importance of Services Marketing in the B2B Sector

The biggest mistake you can make when selling in a B2B tech space is to go around and try to “sell…

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Growing Marketing Efforts In-House or B2B Marketing Agency

Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?

You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing…

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Importance of Data for Social Strategy

The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions

Every marketing team knows that when it comes to strategy, the work done needs to support its company’s business goals. And…

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Facebook Ad Targeting: Does size matter?

Knowing who your customers are is the first step in launching a successful Facebook Ads campaign. With more than 1.45 billion…

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Is There Really a Benefit to Hiring a Marketing Agency?

In order to keep your business afloat, you need customers. And in order to get customers, you need leads. Sadly, leads…

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Multi channel marketing is crucial for your business

Multi-channel marketing: why it’s crucial for your business

If you’re running a big business, multi channel marketing is an absolute must. In fact, it’s the only way to participate…

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Inbound marketing offers multiple benefits compared to traditional, outbound strategies.

A Beginner’s Guide to Inbound Marketing

Inbound marketing has been effectively replacing traditional marketing tactics for some time now. It’s an affordable and unobtrusive marketing tool. And…

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7 things your boss wants to know about SEO

7 Things Your Boss Wants to Know About SEO

Improving organic search through search engine optimization is hard. It can be even harder to get your boss to understand what…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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