Digital marketing experts say we are exposed to up to 10,000 brand messages a day. Ads are all around us: on…
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So far, we’ve learned everything we need to know about account based marketing (ABM). And we’ve learned what ABM is as…
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Lead generation is the ultimate objective for marketers. Lead generation offers are, therefore, crucial for marketers to optimize. Without leads, there…
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The sales process has changed in a fundamental way. And those who fail to notice will be left behind. We have…
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B2B sales are often complex, with longer sales cycles, and usually, involve more than one decision-maker. In fact, purchase decisions at…
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Buyer personas just aren’t cutting it anymore. The marketer’s tried-and-true method of targeting demographics is flawed. Buyer personas are created by…
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Sometimes, it may feel like you have to check the boxes in marketing. Active on social? Check. Regularly updating your website?…
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Why is inbound marketing gaining such steam? Why are so many people saying that inbound marketing is the future? Is it…
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Content writing tips your high school English teacher will love If you haven’t used a thesaurus since high school, you’re doing…
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In the past, we’ve talked about tips on how to get started with digital marketing, and we’ve even told you what…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.