The sales process has changed in a fundamental way. And those who fail to notice will be left behind. We have…
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B2B sales are often complex, with longer sales cycles, and usually, involve more than one decision-maker. In fact, purchase decisions at…
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Buyer personas just aren’t cutting it anymore. The marketer’s tried-and-true method of targeting demographics is flawed. Buyer personas are created by…
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Sometimes, it may feel like you have to check the boxes in marketing. Active on social? Check. Regularly updating your website?…
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Why is inbound marketing gaining such steam? Why are so many people saying that inbound marketing is the future? Is it…
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Content writing tips your high school English teacher will love If you haven’t used a thesaurus since high school, you’re doing…
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In the past, we’ve talked about tips on how to get started with digital marketing, and we’ve even told you what…
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With customer education being such an amazing way to gain and keep customers, why isn’t every business doing it? Well, a…
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You might have heard a statement similar to this one: “If you double your list, you will double your profits.” Whilst…
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Digital marketing is all about leveraging the right tools in your toolbox. And these days, our toolbox includes emojis. You’ve probably…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.