online survey building best practices

Survey Building: Online Survey Best Practices for B2B Businesses

You’ve been tasked with creating a survey to send to your B2B customers. But you aren’t sure where to start. Survey…

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best online survey tools

Best Online Survey Tools for Creating B2B Surveys

There are so many different reasons you may decide you need a survey tool. You might have a goal of capturing…

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importance of customer service

The Importance of Customer Service in Marketing

One of the biggest mistakes you can do as a marketer is to overlook the importance of customer service. Sadly, we…

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common mistakes on b2b websites

Common Mistakes on B2B Websites

B2B website owners have the same challenges as B2C companies when marketing to their target audience. Getting traffic, minimizing bounce rates…

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Top Reasons Your B2B Marketing Strategy Should Include Facebook Live

Released to all users in January of 2016, Facebook Live is barely one-year-old and is still unknown territory to many. However,…

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best practices of website layout architecture

Best Practices of Website Layout Architecture

  The first handshake you have with most of your prospective clients is your website. To make a positive first impression,…

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what is gated content

What is Gated Content?

What is Gated Content? To answer this question simply, gated content (or an “asset”) is anything that a company places behind…

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Optimize your digital marketing strategy

New Year’s Resolutions for an Optimized Digital Marketing Strategy

We all get lazy. We start to cut corners. Sometimes what’s “good enough for now” becomes the standard. But for an…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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