DemandZEN - buyer personas

Creating Buyer Personas that Work for You

Why You Need a Buyer Personas Template It’s difficult to create buyer personas if you don’t know where to start. That’s…

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B2B Online Marketing: Targeting the Person Behind the Desk

Tossing Aside Traditional B2B Online Marketing Motivation is often cited as a primary difference between B2B online marketing and B2C online…

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backlink schemes dz blog

What to Avoid When Building Backlinks

What are Backlinks? For those who have never encountered the term, Backlinks (or inbound links) are links on a site that…

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5 Newsletter Tips You Need to Know so Your Newsletter Doesn't Crash and Burn

5 Newsletter Tips You Need to Know So Yours Doesn’t Crash and Burn

Hi, my name is Kelsey, and I’m a marketer that has unsubscribed to a MARKETING newsletter even though I know exactly…

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9 Helpful Tools for Marketers

9 Helpful Tools for Marketers

Let’s face it. Being a marketer is an ever-evolving job. It’s not all fun and games like the Finance department makes…

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Are you spamming your database?

As marketers, our number one priority is to support the sales’ pipeline and help deals close. Often, we’re asked to perform…

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Crafting the perfect meta description

If you’ve done a recent SEO audit of your site, you may have noticed the auditor mentioned your meta descriptions. The…

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mobile marketing is the new black

Mobile Marketing is the New Black

When it comes to marketing, the world is ever-changing and it can be quite the challenge to keep up. One of…

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How To: Engage A Millennial

Welcome to the next generation of marketing If you want to engage the age of the Millennial with your marketing campaigns,…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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