Everyone has a competitor. Even Game of Thrones has Lord of the Rings. While that rivalry has died down in recent…
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Have you noticed someone camping on your brand in an ad campaign? While it’s OK for other brands to use your…
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Social media marketing for B2B businesses has become an important part of the paid advertising puzzle. LinkedIn is especially popular in…
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There are many rules to the advertising game, and they’re ever-changing. You’re constantly conforming to new standards while fighting for your…
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The dominance of mobile usage isn’t just imminent–it’s here. If you don’t have a clear mobile ad campaign strategy to promote…
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When it comes to click-based marketing, there are new PPC strategies being created every day. Unfortunately this means there are too…
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WordStream is a tool that we commonly use to progressively optimize Google Adwords accounts. They’ve recently written a detailed blog post…
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In Google AdWords, you begin building campaigns by selecting keywords to target. This task is more challenging than it sounds, and if you…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.