Competitor Advertising

Competitor Advertising for PPC: Key Elements You Need to Include

July 24, 2017

Everyone has a competitor. Even Game of Thrones has Lord of the Rings. While that rivalry has died down in recent…

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Submit Google Adwords Trademark Complaint

Submitting a Google AdWords Trademark Complaint

July 20, 2017

  Have you noticed someone camping on your brand in an ad campaign? While it’s OK for other brands to use…

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optimize your linkedin ads

3 Strategies to Optimize Your LinkedIn Ads

March 23, 2017

Social media marketing for B2B businesses has become an important part of the paid advertising puzzle. LinkedIn is especially popular in…

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advertising roi

5 Ways to Improve Your Advertising ROI

January 23, 2017

  There are many rules to the advertising game, and they’re ever-changing. You’re constantly conforming to new standards while fighting for…

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mobile ad campaign - dz blog

The Importance of Creating a Mobile Ad Campaign

October 27, 2016

The dominance of mobile usage isn’t just imminent–it’s here. If you don’t have a clear mobile ad campaign strategy to promote…

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Effective PPC Strategies in 2016

August 30, 2016

When it comes to click-based marketing, there are new PPC strategies being created every day. Unfortunately this means there are too…

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google adwords

Google Adwords – It’s Expensive to Be Average

March 21, 2016

WordStream is a tool that we commonly use to progressively optimize Google Adwords accounts. They’ve recently written a detailed blog post…

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AdWords Keywords

Finding the right keywords for your AdWords campaign

January 16, 2016

In Google AdWords, you begin building campaigns by selecting keywords to target. This task is more challenging than it sounds, and if you…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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