Deduce

Who’s Deduce?
Deduce operates in the stolen and synthetic identity fraud space. Since 2019, they’ve been on a mission to prevent AI-generated identity fraud and keep unauthorized account access and data leaks at bay.

The Challenge
Being a small but mighty startup, Deduce ran into some growing pains when it came to building their sales pipeline. With just one person handling outbound lead generation, they were stretched thin trying to juggle everything. They needed a way to lighten the load, boost results, and scale up quickly.

Enter DemandZEN
Deduce teamed up with DemandZEN to take their outbound lead generation game to the next level. Our job? To help them get in front of the right people without burning out their team.

The Results 

• 30% Pipeline Boost: DemandZEN contributed to 30% of Deduce’s pipeline in just May.
• Spot-On Targeting: Every meeting we set up was with accounts that fit Deduce’s ideal customer profile (ICP). Over half were high-priority accounts they’d been wanting to connect with for ages.
• Quick Wins: We hit the ground running, setting up a ton of meetings right off the bat.

What Deduce Says
Shreela L. McFaddan, Director of Business Development at Deduce, had this to say:
“Don’t even think twice. You guys are the gold standard. Other vendors just don’t compare. You’ll see more pipeline, more deals closing, and more revenue. Just do it—you won’t regret it.”

Why This Matters
Working with DemandZEN gave Deduce the boost they needed to scale their outbound efforts without breaking a sweat. And the results speak for themselves: more leads, better targeting, and stronger revenue potential.