Optimize Your LinkedIn Ads

3 Strategies to Optimize Your LinkedIn Ads

Social media marketing for B2B businesses has become an important part of the paid advertising puzzle. LinkedIn is especially popular in…

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understanding your customer needs

Quick Tip: Understanding Your Customers’ Needs

Interested in understanding your customers’ needs? If you’ve done all of your research and created specific, targeted buyer personas, then you…

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canva marketing tool of the month

DemandZEN’s Marketing Tool of the Month: Canva

Finding the right tools and processes for your business takes time and money. That’s why, each month, we highlight a tool…

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common mistakes on b2b websites

Common Mistakes on B2B Websites

B2B website owners have the same challenges as B2C companies when marketing to their target audience. Getting traffic, minimizing bounce rates…

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B2B Marketing Strategy: Facebook Live

Top Reasons Your B2B Marketing Strategy Should Include Facebook Live

Released to all users in January of 2016, Facebook Live is barely one-year-old and is still unknown territory to many. However,…

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advertising roi

5 Ways to Improve Your Advertising ROI

There are many rules to the advertising game, and they’re ever-changing. You’re constantly conforming to new standards while fighting for your…

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hubspot certification

Which Hubspot certification is right for you?

HubSpot is one of the fastest growing platforms in the industry. With all of its integrations and how simple it makes…

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cold emails to busy people

Using Cold Email to Land Meetings

Are you one of those people having doubts about cold email as a business-generation tactic? Perhaps you’ve even heard some cynics…

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Promoting Your Trade Show image

Promoting Your Trade Show Attendance

  When you’re attending a trade show there are a lot of moving parts to track and keep in line. If…

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The Martian - Implementing a Partner Program

Developing a Partner Program, pt 4: Implementing the Program

Implementing a partner program is not easy. There are a lot of stakeholders and a lot of moving parts. While you…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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