Buyer personas just aren’t cutting it anymore. The marketer’s tried-and-true method of targeting demographics is flawed. Buyer personas are created by…Read More
Product marketing vs. brand marketing The terms “product marketing” and “brand marketing” get tossed around in casual marketing conversations, but do…Read More
Welcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.