Buyer personas just aren’t cutting it anymore. The marketer’s tried-and-true method of targeting demographics is flawed. Buyer personas are created by…Read More
Ever wonder where the term “wiki” came from? “Wikiwiki” is Hawaiian for “fast.” Larry Sanger, one of the co-founders of Wikipedia,…Read More
Welcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.