In digital marketing, understanding the difference between demand generation and lead generation is essential. Demand generation focuses on creating a desire…
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No matter how well your business is going, it can always use more leads. But it isn’t just about “getting leads.”…
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Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality…
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Lead generation is the ultimate objective for marketers. Lead generation offers are, therefore, crucial for marketers to optimize. Without leads, there…
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If you have questions that only your customers can answer about your product and user experience, then you need to conduct…
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Many companies approach digital marketing as the holy grail of solutions, expecting huge payoffs without practicing a closed-loop strategy. Digital marketing…
Read More Many companies approach digital marketing as the holy grail of solutions, expecting huge payoffs without practicing a closed-loop strategy. Digital marketing…
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Lead scoring is a system of scoring leads based on interest, interaction, and qualification. Individual interactions and information are assigned values;…
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HubSpot is one of the fastest growing platforms in the industry. With all of its integrations and how simple it makes…
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Are you one of those people having doubts about cold email as a business-generation tactic? Perhaps you’ve even heard some cynics…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.