Gamification can be daunting. Fully embracing gamification strategies means you’re going to be spending time, money, and a whole lot…
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Creating an exceptional client experience shouldn’t be a burdensome task for B2B companies. However, it does take effort from your whole…
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Importance of Sales Pipeline Reporting Ah, the sales pipeline. The bane of so many sales and marketing organizations is simultaneously the…
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Every marketing team knows that when it comes to strategy, the work done needs to support its company’s business goals. And…
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Selling technology solutions in the B2B space isn’t easy. And without a sales team? Good luck! The technology industry is competitive,…
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So far, we’ve learned everything we need to know about account based marketing (ABM). And we’ve learned what ABM is as…
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Why is inbound marketing gaining such steam? Why are so many people saying that inbound marketing is the future? Is it…
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Product marketing vs. brand marketing The terms “product marketing” and “brand marketing” get tossed around in casual marketing conversations, but do…
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In the broadest sense, personalization in marketing refers to a concept. It’s about making the prospect feel like they’re getting a…
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It’s no secret that content creation is more important than ever before. Your prospects are online, researching constantly. You need to…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.