gamification strategies - dz blog

Gamification Strategies: Badges in B2B Marketing

July 11, 2022

  Gamification can be daunting. Fully embracing gamification strategies means you’re going to be spending time, money, and a whole lot…

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How to Create an Exceptional Client Experience

April 19, 2022

Creating an exceptional client experience shouldn’t be a burdensome task for B2B companies. However, it does take effort from your whole…

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sales pipeline reporting

Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)

August 8, 2018

Importance of Sales Pipeline Reporting Ah, the sales pipeline. The bane of so many sales and marketing organizations is simultaneously the…

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Importance of Data for Social Strategy

The Importance of Data for Your Social Strategy and How It Can Drive Business Decisions

June 26, 2018

Every marketing team knows that when it comes to strategy, the work done needs to support its company’s business goals. And…

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selling technology without a sales team

Selling Technology Solutions Without a Sales Team

February 15, 2018

Selling technology solutions in the B2B space isn’t easy. And without a sales team? Good luck! The technology industry is competitive,…

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Inbound marketing offers multiple benefits compared to traditional, outbound strategies.

Get More Sales With These Six Inbound Marketing Tips

September 28, 2017

Why is inbound marketing gaining such steam? Why are so many people saying that inbound marketing is the future? Is it…

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DemandZEN Blog - product marketing vs. brand marketing

Marketing with the Head or Heart? Product Marketing vs. Brand Marketing

July 13, 2017

Product marketing vs. brand marketing The terms “product marketing” and “brand marketing” get tossed around in casual marketing conversations, but do…

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personalization through automation

A Quick Guide to Marketing Personalization

June 26, 2017

In the broadest sense, personalization in marketing refers to a concept. It’s about making the prospect feel like they’re getting a…

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DemandZEN - Blog - Content Creation Write the Right Way

Getting Started with Content Creation: The Right Way to Write

June 23, 2017

It’s no secret that content creation is more important than ever before. Your prospects are online, researching constantly. You need to…

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DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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