What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.
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Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality…
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If you want to drive more traffic to your site quicker, just add Google Adwords to your box of inbound tools.…
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Everyone has a competitor. Even Game of Thrones has Lord of the Rings. While that rivalry has died down in recent…
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Social media marketing for B2B businesses has become an important part of the paid advertising puzzle. LinkedIn is especially popular in…
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There are many rules to the advertising game, and they’re ever-changing. You’re constantly conforming to new standards while fighting for…
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The dominance of mobile usage isn’t just imminent–it’s here. If you don’t have a clear mobile ad campaign strategy to promote…
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WordStream is a tool that we commonly use to progressively optimize Google Adwords accounts. They’ve recently written a detailed blog post…
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As demand generation consultants, we are frequently asked what’s working in business-to-business demand generation. Our clients have had success leveraging everything…
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Bart Bartlett has been in the game for more than 20 years. In 2014, after more than nine start-up companies, he…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.