PPC Reporting: Best Methods For Digital Marketing Reporting (Part 4)

October 10, 2018

What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.

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quality leads

4 Tricks To Ensure You Get Quality Leads on AdWords

May 18, 2018

Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality…

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The beginner’s guide to Google PPC management

November 9, 2017

If you want to drive more traffic to your site quicker, just add Google Adwords to your box of inbound tools.…

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Competitor Advertising

Competitor Advertising for PPC: Key Elements You Need to Include

July 24, 2017

Everyone has a competitor. Even Game of Thrones has Lord of the Rings. While that rivalry has died down in recent…

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optimize your linkedin ads

3 Strategies to Optimize Your LinkedIn Ads

March 23, 2017

Social media marketing for B2B businesses has become an important part of the paid advertising puzzle. LinkedIn is especially popular in…

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advertising roi

5 Ways to Improve Your Advertising ROI

January 23, 2017

  There are many rules to the advertising game, and they’re ever-changing. You’re constantly conforming to new standards while fighting for…

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mobile ad campaign - dz blog

The Importance of Creating a Mobile Ad Campaign

October 27, 2016

The dominance of mobile usage isn’t just imminent–it’s here. If you don’t have a clear mobile ad campaign strategy to promote…

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google adwords

Google Adwords – It’s Expensive to Be Average

March 21, 2016

WordStream is a tool that we commonly use to progressively optimize Google Adwords accounts. They’ve recently written a detailed blog post…

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hot in marketing

What’s Hot and What’s Not in B2B Marketing?

March 10, 2016

As demand generation consultants, we are frequently asked what’s working in business-to-business demand generation. Our clients have had success leveraging everything…

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testing in marketing

Generate Demand for your clients using the testing methodology

February 23, 2016

Bart Bartlett has been in the game for more than 20 years. In 2014, after more than nine start-up companies, he…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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