PPC Reporting: Best Methods For Digital Marketing Reporting (Part 4)

What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.

Read More
quality leads

4 Tricks To Ensure You Get Quality Leads on AdWords

Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality…

Read More

The beginner’s guide to Google PPC management

If you want to drive more traffic to your site quicker, just add Google Adwords to your box of inbound tools.…

Read More
Competitor Advertising

Competitor Advertising for PPC: Key Elements You Need to Include

Everyone has a competitor. Even Game of Thrones has Lord of the Rings. While that rivalry has died down in recent…

Read More
optimize your linkedin ads

3 Strategies to Optimize Your LinkedIn Ads

Social media marketing for B2B businesses has become an important part of the paid advertising puzzle. LinkedIn is especially popular in…

Read More
advertising roi

5 Ways to Improve Your Advertising ROI

  There are many rules to the advertising game, and they’re ever-changing. You’re constantly conforming to new standards while fighting for…

Read More
mobile ad campaign - dz blog

The Importance of Creating a Mobile Ad Campaign

The dominance of mobile usage isn’t just imminent–it’s here. If you don’t have a clear mobile ad campaign strategy to promote…

Read More
google adwords

Google Adwords – It’s Expensive to Be Average

WordStream is a tool that we commonly use to progressively optimize Google Adwords accounts. They’ve recently written a detailed blog post…

Read More
hot in marketing

What’s Hot and What’s Not in B2B Marketing?

As demand generation consultants, we are frequently asked what’s working in business-to-business demand generation. Our clients have had success leveraging everything…

Read More
testing in marketing

Generate Demand for your clients using the testing methodology

Bart Bartlett has been in the game for more than 20 years. In 2014, after more than nine start-up companies, he…

Read More

Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

Most Recent Posts

Connect With Us