cold emails to busy people

Using Cold Email to Land Meetings

Are you one of those people having doubts about cold email as a business-generation tactic? Perhaps you’ve even heard some cynics…

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connecting with customers digitally

Connecting with Customers Digitally

As dispersed companies grow and evolve, connecting with customers digitally becomes both easier and harder. Theoretically, we never have to miss…

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The Martian - Implementing a Partner Program

Developing a Partner Program, pt 4: Implementing the Program

Implementing a partner program is not easy. There are a lot of stakeholders and a lot of moving parts. While you…

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What’s the Best Sales CRM for Your Business?

Finding the best sales CRM fit for your business It can be a long, hard road to finding the best sales…

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sales and marketing alignment

The White Whale: Sales and Marketing Alignment

Everyone is well aware of the struggle that exists between marketing and sales departments. You might be a sales manager who…

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testing in marketing

Generate Demand for your clients using the testing methodology

Bart Bartlett has been in the game for more than 20 years. In 2014, after more than nine start-up companies, he…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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