{"id":1131,"date":"2017-11-21T00:00:00","date_gmt":"2017-11-21T05:00:00","guid":{"rendered":"https:\/\/demandzen.com\/twitter-character-limit-social-media-strategy\/"},"modified":"2020-03-05T11:32:02","modified_gmt":"2020-03-05T16:32:02","slug":"twitter-character-limit-social-media-strategy","status":"publish","type":"post","link":"https:\/\/demandzen.com\/twitter-character-limit-social-media-strategy\/","title":{"rendered":"Twitter Character Limit Increase! What It Means For Your Social Media Strategy"},"content":{"rendered":"

\"Twitter<\/a><\/p>\n

Looks like the holiday season started a little early this year. We can all rejoice that Twitter finally sided with its users and agreed with the sentiment that <\/span>140 characters is just <\/span>not <\/span><\/i>enough anymore<\/span><\/a>. Twitter\u2019s decision to <\/span>double<\/span><\/i> its character limit is a big deal. This blog post will take a look at the Twitter character limit increase and what it means for your <\/span>b2b social media marketing strategy<\/span><\/a>.<\/span><\/p>\n

What led to Twitter increasing the character limit?<\/span><\/h2>\n

Over the past few years, Twitter has <\/span>continuously made updates to its character limit<\/span><\/a>. It\u2019s changed the way we send direct messages, shortened (and then unshortened) our links, and it\u2019s excluded photos and gifs from the character count to allow us to express ourselves better. But <\/span>doubling<\/span><\/i> the count is something completely new, but not unprecedented. Only a year ago, Jack Dorsey, Twitter\u2019s CEO and co-founder, toyed with the idea of extending the character limit to 10,000.<\/span><\/p>\n

After <\/span>performing tests in September<\/span><\/a>, Twitter chose to <\/span>permanently<\/span><\/i> double the character count for all countries where \u201ccramming\u201d was an issue. Cramming refers to condensing a message (or \u201ccramming\u201d it) into those 140 characters. It was also previously common for Twitter users to post a series of connected tweets. \u00a0While this practice might continue to an extent, it will make it easier for serial tweeters to tweet their hearts out.<\/span><\/p>\n

More context<\/span><\/h2>\n

For organizations with complex products or promoting an event with <\/span>a lot<\/span><\/i> of particulars, Twitter just made your lives easier. Finally, you can expand on those important details like booth number, time, and speaker without your tweet reading like bullet points. <\/span><\/p>\n

Posting a link to your blog? You can go a little deeper than a single highlight or a lead-in question. Discuss what led you to write the blog, or why it\u2019s important right now a little more freely. <\/span><\/p>\n

Your Twitter hashtag strategy<\/span><\/h2>\n

How will this new character count change your <\/span>Twitter hashtag strategy<\/span><\/a>? For one, don\u2019t go overboard. While you have more room to plug in those relevant hashtags, Twitter still isn\u2019t Instagram. It still looks like spam.<\/span><\/p>\n

But feel free to use a little more than the typical 3-5 recommended hashtags. Use hashtags within your tweet, and then tack on a few at the end. Feel free to keep your hashtag density the same (that\u2019s 6-10 hashtags per post). But be mindful about how your tweet looks at a glance. Using 10 <\/span>long<\/span><\/i> hashtags doesn\u2019t look so great. However, 10 shorter hashtags as both part of your main message and at the end will work fine. <\/span><\/p>\n

Keep in mind that you should test what works best for your audience. Your particular target still might not like a huge number of hashtags in every post, but other audiences might not care or even embrace their love of hashtags. To land on the right number of hashtags per tweet, test and measure before landing on your perfect target.<\/span><\/p>\n

Don\u2019t abuse your new power<\/span><\/h2>\n

Just because you have 280 characters doesn\u2019t mean you should aim to hit the cap for every tweet. The Twitter character limit is meant to be a benefit. Expand your tweets when you <\/span>need <\/span><\/i>to. But Twitter users haven\u2019t changed. They want bite-sized content that\u2019s scannable. They want fun gifts and images, and relevant links.<\/span><\/p>\n

Populating a tweet with extra keywords, hashtags, or wordiness will just turn off your audience. The 280 characters are there when you need them. If you have a tweet that would work with 140 characters, stick to the old limit! Have a colleague check out your tweets before you send them out to make sure you aren\u2019t getting overly wordy just because you can.<\/span><\/p>\n

Have fun crafting tweets with the new character count, but don\u2019t go crazy! Interested in more social media advice from DemandZEN? <\/span>Drop us a line<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Looks like the holiday season started a little early this year. We can all rejoice that Twitter finally sided with its users and agreed with the sentiment that 140 characters is just not enough anymore. Twitter\u2019s decision to double its character limit is a big deal. This blog post will take a look at the…<\/p>\n","protected":false},"author":4,"featured_media":1132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[74,32,140,145],"yoast_head":"\nTwitter Character Limit Increase! 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