{"id":516,"date":"2016-03-23T00:00:00","date_gmt":"2016-03-23T04:00:00","guid":{"rendered":"https:\/\/demandzen.com\/to-list-buy-or-not-to-list-buy\/"},"modified":"2020-03-05T11:11:30","modified_gmt":"2020-03-05T16:11:30","slug":"to-list-buy-or-not-to-list-buy","status":"publish","type":"post","link":"https:\/\/demandzen.com\/to-list-buy-or-not-to-list-buy\/","title":{"rendered":"To List Buy or Not to List Buy?"},"content":{"rendered":"

Isn\u2019t that always the question?<\/span><\/h2>\n

Whether your business is just starting out or is incredibly well established, the simple fact is you\u2019ll always need new prospects. In today\u2019s business economy, there is no such thing as \u201cmaintaining a good thing.\u201d If your business and sales aren\u2019t growing, your company is dying. <\/span><\/p>\n

So,\u00a0what do you do about it?\u00a0<\/strong><\/span><\/p>\n

\"marketing

What is your ideal marketing strategy look like?<\/p><\/div>\n

The answer seems simple, doesn\u2019t it?\u00a0List buy.\u00a0There are plenty of vendors out there with as many names, job titles, and industries as you can pay for. It\u2019s a fast and easy solution. Or is it? The fact of the matter is, while buying a list seems like quick fix, it\u2019s actually the solution to only <\/span>one<\/span><\/i> problem. It\u2019s also the cause of many more.<\/span><\/p>\n

For one, many email marketing software providers don\u2019t allow you to send to a purchased list. That little box they make you check to guarantee that the names opted-in? They mean it. Buying a list often results in poor deliverability for email and many ESPs have shared IP addresses for email sends. This means if one client uses a purchased list it can cause poor deliverability and spam blockages for other clients, causing cancellations and lost business. Subsequently, you could get kicked to the curb if you aren\u2019t careful. <\/span><\/p>\n

Second, typically it\u2019s very hard to find a list of high quality contacts that\u2019s for sale. Why? Because if a list is for sale it usually means that other people have also purchased it. That list has been hammered over and over by unsolicited email requests. Add yours to the mix and you could be risking being marked as SPAM, which can hurt your deliverability and IP reputation, or reported to the FCC which can result in fines. Plus, if you\u2019re in Canada or emailing people in Canada from a list buy, you could be in even bigger trouble. Canada\u2019s CASL law is no joke. For more information on CASL, check out our blog post<\/a>.<\/span><\/p>\n

Studies have also shown that you can expect an average of <\/span>25% to 30% of your data to decay over a year<\/span><\/a>. Do you know how fresh that list is? Do you really want to risk throwing away 25% to 30% of your investment on low-quality leads?<\/span><\/p>\n

I hope your answer was no. Instead of a list buy<\/span>, invest that money in growing your list the right way: <\/span>organically<\/span><\/i>. Want to get started? Start with these tips:<\/span><\/p>\n