{"id":978,"date":"2017-06-19T00:00:00","date_gmt":"2017-06-19T04:00:00","guid":{"rendered":"https:\/\/demandzen.com\/what-is-a-wiki-site-best-for-business\/"},"modified":"2017-06-19T00:00:00","modified_gmt":"2017-06-19T04:00:00","slug":"what-is-a-wiki-site-best-for-business","status":"publish","type":"post","link":"https:\/\/demandzen.com\/what-is-a-wiki-site-best-for-business\/","title":{"rendered":"What is a Wiki Site? How to Choose the Best Wiki Site For Your Business"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Ever wonder where the term \u201cwiki\u201d came from? <\/span>\u201cWikiwiki\u201d is Hawaiian for \u201cfast.\u201d<\/span><\/a> Larry Sanger<\/span><\/a>, one of the co-founders of Wikipedia, chose it most likely because of the instantaneous nature of wiki site publication as well as Wikipedia\u2019s fast access to information. Unlike Wikipedia\u2019s short-lived predecessor <\/span>Nupedia<\/span><\/a>, Wikipedia did not require lengthy approval processes and instead was instantly published and later combed through by editors. <\/span><\/p>\n

But you\u2019re probably wondering now, what is a wiki site? A wiki site specifically refers to an editable web page that keeps a record of revision history so users can refer back to older iterations. Sometimes these pages are editable by <\/span>anyone<\/span><\/i> who visits the site, while often users will need a login.<\/span><\/p>\n

Wikipedia is an online encyclopedia with various offshoot sites and projects such as Wikimedia, Wiktionary, and Wikiquote. Wikipedia is not a wiki page, but actually an enormous collection of wiki pages. All articles are editable and subject to review. If you\u2019re an enterprise looking to reaffirm your brand, creating a wiki site can add tremendous value in terms of SEO. But a traditional wiki site (or wiki article) might not be the best choice. This will depend on your industry or the status of your business. Here, we take a look at the two options you have.<\/span><\/p>\n

Traditional Wikipedia Pages<\/span><\/h2>\n

There is tremendous value in creating a traditional Wikipedia page for your business. These are the pages accessed directly on <\/span>wikipedia.org<\/span><\/a>. However, the process to create a page for your business can be tricky. <\/span><\/p>\n

Wikipedia\u2019s guidelines state that for an article to exist about a specific company, that company must be significant or newsworthy in some way. Small startups with no backing most likely won\u2019t have a Wikipedia page. Or they will be rejected if they attempt to create one. While these qualifications to create a Wikipedia page are generally very vague, there are a few steps you can take to increase the likelihood of your page getting accepted.<\/span><\/p>\n

Your traditional Wikipedia page checklist<\/h3>\n
    \n
  1. Be neutral about your company. Don\u2019t be overly positive or \u201csalesy\u201d as this will result in a speedy deletion.<\/span><\/li>\n
  2. While you can include your company\u2019s URL in the article, make sure that the information you are sharing can be found elsewhere on the web besides your \u201cAbout\u201d page.<\/span><\/li>\n
  3. Use reliable sources with high domain authority. It\u2019s not great to link to blog content. Instead, stick to news sites where there might be press release.<\/span><\/li>\n
  4. Your company needs to be <\/span>notable<\/span><\/a>. When Wikipedia says \u201cnotability\u201d, they\u2019re referring to coverage by secondary and independent sources (internal documents or blog posts about the history of your company won\u2019t count). The more coverage you receive from reliable sources, the more notable you are. Notability can be difficult to achieve for start-ups, even if they have a big name attached or they are a spin-off of a major company. Wikipedia does not allowed \u201cinherited\u201d notability. An article about a company needs to stand on its own; if a big name is the only interesting aspect of the company, the company would make a better footnote in that person\u2019s wiki entry than its own article. So make sure you do some PR work to publicize your big announcements. While you won\u2019t be able to use a press release as a source, you might be able to secure an article written elsewhere in <\/span>response<\/span><\/i> to your press release. Network with those in your industry to make this happen.<\/span><\/li>\n
  5. Do <\/span>not<\/b> copy and paste your information. Write a unique article.<\/span><\/li>\n<\/ol>\n

    Your own wiki farm<\/span><\/h2>\n

    A wiki farm, or wiki hosting site, is a server that allows you to create a completely independent wiki for a single subject, including a business. Wiki farms are particularly useful for companies that have a lot of documentation and technical support pages. Here, you can store your how-to guides, product docs, help resources, and new feature information.<\/span><\/p>\n

    Wiki farms are great for software companies that are just starting out. They might not be \u201cnotable\u201d yet, but they have a concrete product with necessary documentation. Wiki farms often use variations of the \u201cwiki\u201d extension. Creating a wiki farm over a traditional resources page can increase your search engine rankings since wiki farms often have higher domain authority. For instance, <\/span>Wikia<\/span><\/a> is a very popular wiki farm that houses wiki communities for popular fiction such as <\/span>Star Wars<\/span><\/a> and <\/span>Harry Potter<\/span><\/a>. Having a wiki structure with \u201cwiki\u201d in the URL of your resources section is a great move for increasing reach. Just make sure you link back to your original website wherever relevant.<\/span><\/p>\n

    You might also decide to create a private wiki farm solely for the users of your product. Using the encyclopedia website architecture that your users are already familiar with is a great way to retain customers or convert trial users.<\/span><\/p>\n

    Plan for the long haul<\/span><\/h2>\n

    Whether or not your company is newsworthy<\/span> right now<\/span><\/i> has no affect on your future! Work on PR and networking to get your name out there. Define what aspects make your company unique, and promote it. If your product has a new, innovative feature or a substantial partnership blooming, send a press release. Keep a record of independent news coverage whether it\u2019s newspaper, online magazines, TV, or radio\u2014this will help you later when creating your article. So don\u2019t stress if your article was deleted the first time you tried to create it. Put in the work to find the best sources and submit that article again later.<\/span><\/p>\n

    Now that you have no need to ask \u201cWhat is a wiki site?\u201d it\u2019s time to get started! <\/span>DemandZEN is happy to help you out if you still have some questions<\/span><\/a>.<\/span><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Ever wonder where the term \u201cwiki\u201d came from? \u201cWikiwiki\u201d is Hawaiian for \u201cfast.\u201d Larry Sanger, one of the co-founders of Wikipedia, chose it most likely because of the instantaneous nature of wiki site publication as well as Wikipedia\u2019s fast access to information. Unlike Wikipedia\u2019s short-lived predecessor Nupedia, Wikipedia did not require lengthy approval processes and…<\/p>\n","protected":false},"author":4,"featured_media":980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[10,186,31,231,232],"yoast_head":"\nWhat is a Wiki Site? 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