Zenefits

Who’s Zenefits?
Zenefits is a leading People Operations Platform that simplifies HR, benefits, and payroll for small and mid-sized businesses. Since 2013, they’ve been modernizing how companies manage their employees and have earned a reputation as one of the most respected HR software providers worldwide.

The Challenge
With ambitious growth plans, Zenefits realized that inbound leads alone wouldn’t cut it. They needed to identify larger deals earlier in the buying cycle. While using 6sense’s intent data platform helped them pinpoint accounts ready to buy, they lacked accurate data on the buying teams within those accounts.

How DemandZEN Helped
Zenefits teamed up with DemandZEN to bridge this gap. Here’s what we did:

• Combined Zenefits’ ideal customer profile (ICP) with 6sense’s intent data.
• Identified the buying team for each account, removing false positives.
• Scheduled qualified appointments for Zenefits’ sales reps through targeted cold calling.

The Results
The partnership delivered tangible wins:

• $1.6 Million in Pipeline: Including one deal that became the largest in Zenefits’ history.
• 65% Hit Rate on Mobile Numbers: A game-changer in reaching the right people.
• Three Years of Success: Zenefits has repeatedly relied on DemandZEN for their demand generation needs.

Client Feedback
Doug Sechrist, VP of Demand Generation at Zenefits, shared:
“DemandZEN brought unmatched capabilities in terms of data tools and efficiency. Their hit rate on mobile numbers is 65%. They’re different from any demand gen vendor we’ve worked with, and that’s why we’ve partnered with them repeatedly over the past three years.”