Best Practices of Website Layout Architecture
The first handshake you have with most of your prospective clients is your website. To make a positive first impression, it is imperative to have a website that is not only appealing, but easy to navigate. The following are a few website layout best practices that will capture your visitor’s attention in just a few seconds.
For the past few years, mobile browsing has skyrocketed and dominated the internet landscape. Many companies were quick to create a mobile website. It enabled their viewers to see a version of their website easily on cell phones. As a result, in just a few short years, responsive design websites have become the norm. Maintaining a separate mobile website has fallen by the wayside.
Responsive design websites inherently hold a few features that make them perfect for mobile users. A responsive site can have most, if not all, of the information available to mobile users that is available for regular desktop users. Responsive websites also retain the look and feel of the regular desktop website and present a similar version to mobile users.
Separate desktop and mobile websites make it much harder to keep a consistent theme with the inherent limitations of mobile websites. Finally, most website visitors expect to have the same experience on their phone that they have on a desktop website. Attaining high quality visitor experience makes it is crucial for businesses to have a responsive website.
Horizontal Navigation Menus
Easily visible website menus are important for visitors and your business. If a visitor cannot find a menu quickly, you risk a potential customer leaving in frustration…never to return again.
Menus are most convenient for visitors in a horizontal orientation in the top header of the website. Visitors usually view a website from the top down. A menu at the top of the website gives the customers a layout their mind can quickly comprehend. A few top menu links to your company page, products/services, and contact information are important pages for visitors. Utilizing a drop-down sub-menu can help move your visitors to more detailed sections of your site. This allows them to work their way through the buyer’s journey.
Navigation for customers should always be displayed for quick and painless access throughout the website. Adding an expanded footer menu is a great way to accomplish this goal. A footer menu is also an area where you can display your social media profiles for greater interaction with your visitors. As a best practice, focus on high traffic and support pages in the footer menu so visitors can easily find certain pages.
Modern day websites are no longer required to bog down visitors with tons of information on the homepage. A simplistic view with key concepts, vibrant images, and videos explaining your offering are more than sufficient. As a result, homepages should have main sections that quickly present information about your company, products, and services. Relevant pictures, videos, and contact information should also be relatively visible on the homepage. These bite-size, visual elements will help capture your potential customers’ attention. It will also ease your visitor into learning more about your offerings, and will urge them to seek more detailed information throughout the website.
SEO friendly URL structures were one of the main reasons keyword-rich URLs were favored over numerical URLs many years ago. Now, however, these URLs can not only help your search engine rankings, but can help your visitors quickly see if they are visiting the correct webpage. A webpage with an easy-to-read URL about the content on the page makes the visitor feel comfortable, and confident they are in the right place.
Capturing your website visitor’s attention in a very short amount of time isn’t impossible. Responsive design, graphics, and an easy-to-comprehend website layout is all you need to help your visitors stick around for a while.
If you would like to know how to turn more of your visitors into customers, DemandZEN can help. Contact us today!
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