DemandZEN Blog

With 500+ successful B2B sales campaigns under your belt, discover how to get more sales closed and grow your business.

Most Popular Posts

Illustration of a woman working on a laptop surrounded by analytics charts, email icons, and growth data, symbolizing a data-driven B2B email marketing strategy.
From List-Building to Revenue: The Data-Driven B2B Email Marketing Playbook
Stop Tracking Clicks, Start Tracking Revenue For too long, B2B marketers have reported on email success...
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Illustration of a woman at a laptop holding a clipboard, surrounded by charts, graphs, and a funnel icon—symbolizing tracking key performance indicators (KPIs) in a B2B lead generation funnel.
Measuring What Matters: KPIs and Metrics to Track in Your B2B Lead Generation Funnel
Tracking the right KPIs and metrics within your b2b lead generation...
Illustration of a worried marketer analyzing declining performance metrics on a laptop, with downward graphs, calendar, and data charts representing poor B2B SaaS demand generation results.
Why Your B2B SaaS Demand Generation Isn’t Delivering—and How to Fix It
Your marketing dashboard looks busy: clicks are rolling in, downloads...
Sales & Marketing Alignment for B2B Demand Generation
Sales and Marketing Alignment: The Secret to a Powerful B2B Tech Demand Gen Machine
Most B2B tech companies face a familiar frustration: marketing...
Outbound Sales Rejection and Resilience Graphic
Outbound Sales Tips for Overcoming Rejection and Building Resilience
Outbound sales is tough, and facing daily rejection can take...

Latest Posts

Illustration of a woman working on a laptop surrounded by analytics charts, email icons, and growth data, symbolizing a data-driven B2B email marketing strategy.
From List-Building to Revenue: The Data-Driven B2B Email Marketing Playbook
Stop Tracking Clicks, Start Tracking Revenue For too long, B2B marketers have reported on email success...
Read More
Illustration of a woman at a laptop holding a clipboard, surrounded by charts, graphs, and a funnel icon—symbolizing tracking key performance indicators (KPIs) in a B2B lead generation funnel.
Measuring What Matters: KPIs and Metrics to Track in Your B2B Lead Generation Funnel
Tracking the right KPIs and metrics within your b2b lead generation...
Illustration of a worried marketer analyzing declining performance metrics on a laptop, with downward graphs, calendar, and data charts representing poor B2B SaaS demand generation results.
Why Your B2B SaaS Demand Generation Isn’t Delivering—and How to Fix It
Your marketing dashboard looks busy: clicks are rolling in, downloads...
Sales & Marketing Alignment for B2B Demand Generation
Sales and Marketing Alignment: The Secret to a Powerful B2B Tech Demand Gen Machine
Most B2B tech companies face a familiar frustration: marketing...
Outbound Sales Rejection and Resilience Graphic
Outbound Sales Tips for Overcoming Rejection and Building Resilience
Outbound sales is tough, and facing daily rejection can take...
Illustration of a woman working on a laptop surrounded by analytics charts, email icons, and growth data, symbolizing a data-driven B2B email marketing strategy.
From List-Building to Revenue: The Data-Driven B2B Email Marketing Playbook
Stop Tracking Clicks, Start Tracking Revenue For too long, B2B marketers have reported...
Read More
Illustration of a woman at a laptop holding a clipboard, surrounded by charts, graphs, and a funnel icon—symbolizing tracking key performance indicators (KPIs) in a B2B lead generation funnel.
Measuring What Matters: KPIs and Metrics to Track in Your B2B Lead Generation Funnel
Tracking the right KPIs and metrics within your b2b lead generation funnel is essential...
Read More
Illustration of a worried marketer analyzing declining performance metrics on a laptop, with downward graphs, calendar, and data charts representing poor B2B SaaS demand generation results.
Why Your B2B SaaS Demand Generation Isn’t Delivering—and How to Fix It
Your marketing dashboard looks busy: clicks are rolling in, downloads are happening,...
Read More
Sales & Marketing Alignment for B2B Demand Generation
Sales and Marketing Alignment: The Secret to a Powerful B2B Tech Demand Gen Machine
Most B2B tech companies face a familiar frustration: marketing teams celebrate lead...
Read More
Outbound Sales Rejection and Resilience Graphic
Outbound Sales Tips for Overcoming Rejection and Building Resilience
Outbound sales is tough, and facing daily rejection can take a significant toll on...
Read More
Illustration of a business professional analyzing content marketing ROI data on a clipboard, surrounded by charts, graphs, and a funnel labeled ROI to represent measuring B2B lead generation performance.
How to Measure the True ROI of Your Content Marketing B2B Lead Generation
Proving the business impact of your content isn’t always easy. The real challenge...
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Illustration showing a B2B sales workflow from prospecting to closed-won, featuring a sales rep at a laptop, a buyer shaking hands with a business professional, and icons for LinkedIn, signals, CRM, and growth charts.
Building a Revenue Engine with B2B Sales Signals – From Awareness to Closed Won
In today’s fast-paced B2B sales landscape, knowing when and how to engage with...
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Illustration of a businesswoman presenting content marketing performance charts, funnel icons, and LinkedIn and email symbols, representing building a B2B content marketing strategy that drives revenue.
How to Build a High-Impact B2B Content Marketing Strategy That Drives Revenue
Many organizations churn out blogs and resources but struggle to generate real business...
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Illustration of a confused business professional surrounded by warning icons, contrasted with another confident professional holding a checklist and giving a thumbs up, representing common mistakes and correct approaches when using intent data and buyer signals.
7 Mistakes Companies Make With Intent Data and Buyer Signals (and How to Get It Right)
Intent data and buyer signals have become game changers in B2B sales and marketing,...
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Illustration of two business professionals shaking hands, surrounded by customer satisfaction icons such as star ratings, chat bubbles, check marks, and growth charts, representing B2B customer experience concepts.
What Is B2B Customer Experience? A Complete Guide for Modern Enterprises
What is B2B customer experience? It’s the sum of every interaction a business client...
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Image comparing two sales representatives—one frustrated with poor ROI from traditional SDR training courses and another celebrating improved results using a smarter alternative solution.
The Best SDR Training Programs of 2025 (And a Smarter Alternative)
Building a high-performing SDR team is the holy grail for growth-focused companies....
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Illustration of a person writing notes while working on a laptop, surrounded by icons like a checklist, target, and upward graph, representing strategic sales planning for early-stage SaaS companies.
How to Choose the Best Sales Methodology for Your Early-Stage SaaS
Starting an early-stage SaaS company means juggling countless priorities, from product...
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