Arcadia Data, in the business of big data analytics, more than tripled their marketing-driven pipeline and closed millions in revenue by teaming up with DemandZEN’s marketers and cold calling professionals.
Demand Gen Campaign
The big data company Acunu hired the DemandZEN cold calling team to generate leads for their open source software that was built on top of Cassandra. Relying on their technical knowledge and sales experience, the DemandZEN team achieved the results Acunu needed.
Research & Calling
DemandZEN was brought on board due to their targeted lead research and cold-calling capabilities. Through these services, Spoken Communications solutions deployed to nearly 1000 agents
Infoworks needed a way to fill their opportunity funnel without adding additional headcount on either the sales or marketing team. The ultimate measure of both teams was how full the sales pipeline is for their big data product offering, thus Infoworks’ main goal was to relay their organization’s value proposition and book meetings that would result in pipeline. They relied on DemandZEN’s team to not only identify the buying team within their target accounts, but to also source each buyer persona’s contact information to make purposeful cold calls that resulted in initial meetings for their sales team.