B2B Lead Generation During a Global Pandemic
It goes without saying that the global COVID-19 pandemic has changed the way the world works. More specifically, it’s changed the way businesses work. CEOs have been forced to reinvent their products and services to cater to the current climate. For B2B companies, one of the biggest impacts has been lead generation.
Saying Goodbye to Traditional Networking
In the wake of this pandemic, traditional methods of networking, like conferences, lunch meetings, and roundtables, are no longer going to cut it. Businesses can’t sit around waiting for things to “go back to normal”. Instead, CEOs have to explore solutions for networking and lead generation that they’ve never utilized before.
The Problem with Digital Marketing
Don’t get us wrong. Digital marketing is absolutely essential and effective. But there are a couple of problems. First, it takes time to ramp up. Most businesses can’t afford to wait several months to get new leads through new digital marketing efforts.
Second, businesses already have plenty on their plate. Adding extra time to develop and execute new marketing initiatives feels daunting. Not to mention, they may not have the necessary skills to develop and launch a campaign to bring in new leads.
Now that we’ve covered the challenges of B2B lead generation during a global pandemic, let’s look at what’s working. The most important thing businesses can do is to focus on what they do best. One of the things that allows them to do that is partnering with a lead generation service company that can develop and execute a customized plan to find and convert leads into real opportunities.
Lead Generation Services
If you consider using a lead generation services company, it’s important to note that not all companies are created equal. While some companies use generic, automated systems, other companies use a more customized and human approach.
DemandZEN is a lead generation services company that focuses on account-based appointment settings for companies in the B2B technology industry. Our approach uses the best of both worlds – human intelligence and technology – to quickly build an outbound ABM program that generates an opportunity pipeline. This aligns sales and marketing teams, allowing them to get more leads and convert them into customers.
Lead Generating During a Pandemic
At DemandZEN, we haven’t let the COVID-19 pandemic slow us down from helping our clients find, engage, and convert target accounts in opportunities.
Here are a few of the ways we’ve helped our clients continue to grow their businesses during the pandemic:
- Virtual Lunch & Learns
Just because you can’t have lunch in real life doesn’t mean you can’t take advantage of a lunchtime networking opportunity. We start at the C-level and work to create Virtual lunch and learns for 3 to 5 members of the buying team within our client’s target accounts. It’s an opportunity to learn more about the short term initiatives the prospects have along with an opportunity to uncover any pain that can lead to a deep dive as a second step.
- Virtual Live Events/Webinars
We’ve created an innovative virtual event process that drives influencers and decision-makers to a live event to learn more about our product. We handle the commentary, script, slides, and promotion and our goal is to drive 100+ people to your event.
3. Appointment Setting
We never use a one-size-fits-all approach. Instead, we identify the buying team within your ideal customer profile and create messaging to appeal specifically to the unique buyer personas. This allows us to set qualified meetings for your sales team.
To learn more about how DemandZen can help your company grow, contact us today.
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Welcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.