Search results for: account based marketing
Social Media Strategy: 4 Tips for Busy Professionals
For marketers, social media is a double-edged sword. No doubt, it’s full of possibilities. In fact, many marketers would argue that a social media strategy is unavoidable in today’s marketing world. However, it’s not all sunshine and rainbows. First, social media takes up a substantial amount of time and effort. But what’s worse, it sucks…
Read More4 Tricks To Ensure You Get Quality Leads on AdWords
Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality leads. Are you part of that 10%? If not, keep reading, and we’ll help you get your paid search efforts up to the latest Google AdWords benchmarks and start producing better results. Sculpt…
Read MoreHow to Read a Facebook Ads Report – Is Your Facebook Data Fake and Does It Matter?
Facebook has been in the spotlight for a lot of reasons recently: Did Russia influence the presidential election with Donald Trump? How much of the news on Facebook is #fakenews? Do we spend too much time on the site according to its founder, Mark Zuckerberg? However, one issue that’s pretty exclusive to B2B marketers is…
Read MoreYour Quick Guide to Getting Started with LinkedIn Ads
If you’re on the fence about whether to use LinkedIn Ads, you’ve come to the right place. While it is true that most business owners stick to using Google or Facebook to advertise their services, that’s actually to your advantage. The truth is that LinkedIn is a severely underutilized platform with great potential. This gives…
Read MoreThe beginner’s guide to Google PPC management
If you want to drive more traffic to your site quicker, just add Google Adwords to your box of inbound tools. When done as part of your inbound strategy, PPC campaigns can be effective lead generators. Getting into PPC, however, isn’t always simple or easy and the topic can be a bit overwhelming at first. Fortunately…
Read MoreBenefits of Google Analytics: Top Reasons to Set Up Google Analytics Today
If you’re researching the benefits of Google Analytics before you commit to setting it up, you’ve come to the right place. This blog post will highlight the top reasons you need to implement Google Analytics today. Determine what’s important to your prospects Marketing shouldn’t be about assumptions. Your hypotheses need to be backed by hard…
Read MoreSimple Content Promotion Best Practices: Promote Early and Often
Content promotion is not just pushing it live. After you publish your content to your website, it still needs attention. While one method for getting the most out of your content is to recycle it, in this post I want to focus on what you can do with something without repurposing the content piece into…
Read MoreSimple Content Promotion Best Practices: Promote Early and Often
Content promotion is not just pushing it live. After you publish your content to your website, it still needs attention. While one method for getting the most out of your content is to recycle it, in this post I want to focus on what you can do with something without repurposing the content piece into…
Read More3 Strategies to Optimize Your LinkedIn Ads
Social media marketing for B2B businesses has become an important part of the paid advertising puzzle. LinkedIn is especially popular in the B2B space. As social media becomes more ingrained in our culture, businesses are testing these platforms to not only bring in new sales, but also to nurture leads in their existing databases. Every…
Read MoreKnow Your Hashtag History
Sure, you use hashtags daily. You might even speak in hashtags (ironically, of course). But do you know the details of how the hashtag was born and evolved over time? If you’re going to make it as a social media marketer, it’s important that you know your hashtag history. The beginning Chris Messina is the…
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