Archive for January 2017
Effective Subject Lines for Follow-Up Emails
You just got off the phone with a promising lead. You told them you’d be sending them all of the information needed to make a purchasing decision. You use a great template, or you craft a completely new email. Co-workers check it and give you the thumbs up. Hit send, and now you wait. And…
Read MoreTop Reasons Your B2B Marketing Strategy Should Include Facebook Live
Released to all users in January of 2016, Facebook Live is barely one-year-old and is still unknown territory to many. However, its importance to businesses, big, small, and any size in between, shouldn’t be ignored. We’re here to give you 5 reasons your B2B marketing strategy should include Facebook Live. Campaign ROI Facebook Live is…
Read MoreHere’s How Your CRM can Help Convert Leads
Customer relationship management (CRM) is a set of business strategies designed to optimize business-customer interaction with the ultimate goal of driving sales growth. It’s an integrated approach involving marketing, sales, customer care, and tech support. The use of CRM technology is also one of the best ways to convert leads. Of course, simply purchasing CRM software…
Read More5 Ways to Improve Your Advertising ROI
There are many rules to the advertising game, and they’re ever-changing. You’re constantly conforming to new standards while fighting for your brand to stay top-of-mind. At the same time, traditional advertising mediums are dwindling in numbers. With those challenges always looming, here are 5 ways to improve your advertising ROI: 1. Advertise where your…
Read MoreDemandZEN’s Marketing Tool of the Month: Pingdom
Marketing is like fashion, there’s always a trendy “new thing” you have to try on for size and it may or may not look right on your business. Digital marketing is exceptionally tough– new tools are introduced daily. That’s why, every month, we’ll highlight one tool that solves a different business problem. That way,…
Read MoreAdvertising on Duolingo: The Value of Multilingual Advertising
Duolingo is arguably the best free language app you can download. There are currently 18 languages to choose from, three additional languages in beta, and six languages currently in the “hatching phase” (meaning they’re arriving soon). Languages in the hatching phase include Hindi, Korean, and Klingon. Duolingo isn’t afraid to get fun with the languages…
Read MoreBusiness Mantras for Your Sales Team
What are business mantras? In Hindu or Buddhist culture, a mantra is something sacred that you repeat to yourself. It’s a way of focusing your energy. Often, it’s only syllable. Literally, the word is sanskrit for “Sacred utterance.” But when we say mantra, we mean something a little different. In sales, business mantras are a…
Read MoreBest Practices of Website Layout Architecture
The first handshake you have with most of your prospective clients is your website. To make a positive first impression, it is imperative to have a website that is not only appealing, but easy to navigate. The following are a few website layout best practices that will capture your visitor’s attention in just a…
Read MoreWhat is Gated Content?
What is Gated Content? To answer this question simply, gated content (or an “asset”) is anything that a company places behind a form. It’s something that you’ve determined is valuable enough to warrant a transaction of information from your customer or prospect in return for the asset. But not everything is gated content, and the…
Read More5 SEO Basics you Need to Know for 2017
5 SEO Basics for 2017 You Need to Know Search engine optimization has steadily evolved over the years. Long gone are the days of keyword stuffing, spammy links, and poorly worded content pages aimed at just gaining rankings. Today’s SEO is focused on the user experience that can improve the bottom line more than yesteryear…
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