Archive for June 2017
Duolingo Advertising: What’s Possible Now That It’s Here?
Since my last post about advertising on Duolingo, it seems that Duolingo has officially committed to ads despite some backlash from their user base. Duolingo advertising is in full swing. After every lesson on the mobile app, users see an ad. While users take lessons online, display ads generate. So love it or hate it,…
Read MoreDemandZEN’s Marketing Tool of the Month: VWO
Finding the right tools for your website can be daunting. It requires time you don’t have and it seems there is always a new problem to solve, a new set of metrics to analyze, and search engine algorithm challenges to face. Every month we highlight a different tool that helps businesses like yours solve problems.…
Read MoreA Quick Guide to Marketing Personalization
In the broadest sense, personalization in marketing refers to a concept. It’s about making the prospect feel like they’re getting a unique experience. You’ve heard this for as long as you’ve been a digital marketer, “You have to make people feel like you’re talking to them directly”. They have to feel like what they’re seeing…
Read MoreGetting Started with Content Creation: The Right Way to Write
It’s no secret that content creation is more important than ever before. Your prospects are online, researching constantly. You need to have relevant material available for them at all stages of the buyer’s journey. In addition to that, you need content to build out campaigns. Your PPC campaigns, email nurtures, and organic social strategies depend…
Read MoreFive Reasons to Start Automating Sales Processes
There are many reasons to consider automating sales processes in your business. The most important one? Your competition is doing it. If you lag behind, they will have your business for lunch. Improvements in sales tools are bringing higher conversions for sales teams. They’re improving efficiency, saving time, and increasing sales team satisfaction. For example,…
Read MoreWhat is a Wiki Site? How to Choose the Best Wiki Site For Your Business
Ever wonder where the term “wiki” came from? “Wikiwiki” is Hawaiian for “fast.” Larry Sanger, one of the co-founders of Wikipedia, chose it most likely because of the instantaneous nature of wiki site publication as well as Wikipedia’s fast access to information. Unlike Wikipedia’s short-lived predecessor Nupedia, Wikipedia did not require lengthy approval processes and…
Read MoreSales Qualified Leads: The Beginner’s Guide
There are never enough leads when you’re in sales. The pipeline is never full enough, and the goals are always increasing. You’re waiting on them from the marketing team, you’re prospecting on your own, but how are you supposed to know which leads are ready for you and where to focus your time? Dedicate…
Read MoreTips for Perfecting Active Listening in Sales
Active listening in sales is so important, but it’s also a lot of work. It requires your complete concentration. It requires good memory and better recall. We won’t lie, it can be tough to actively listen. That’s why we’ve put together some tips for better active listening in sales. Eliminate distractions First things first: Turn…
Read MoreBenefits of Google Analytics: Top Reasons to Set Up Google Analytics Today
If you’re researching the benefits of Google Analytics before you commit to setting it up, you’ve come to the right place. This blog post will highlight the top reasons you need to implement Google Analytics today. Determine what’s important to your prospects Marketing shouldn’t be about assumptions. Your hypotheses need to be backed by hard…
Read MoreStrengthen Sales and Marketing Relationships Using Analytics
Business relationships affect work environments in a number of ways, from company culture to loyal employees to trusting customers. When discussing internal departments, sales and marketing relationships can arguably have the greatest impact on the organization’s bottom line. Marketing and sales working together can mean the difference between having a wildly successful quarter or experiencing…
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