Search results for: account based marketing
Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?
You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing productivity in between meetings, and you still don’t have enough time in the day to tackle everything your job throws at you. B2B marketing is demanding. Today’s fast-paced workplace challenges B2B marketing teams to…
Read MoreThe Best Methods For Digital Marketing Reporting: Email Reporting (Part 2)
The last time we discussed digital marketing reporting, it was all about content. While content is often difficult to report on because you have to build the metrics yourself, email reporting is quite the opposite. Unless you’re doing email marketing in a way that’s never been done before (or at least since the mid ‘90s),…
Read MoreThe Best Methods for Digital Marketing Reporting: Content (Part 1)
Digital marketing and reporting go hand-in-hand. Despite that, digital marketing reporting isn’t the easiest feat. Your reports will vary based on the types of programs you’re running. For instance, you’ll emphasize different metrics in a lead generation campaign compared to a brand awareness campaign. You also can’t build the same digital marketing report for different…
Read MoreDemandZEN’s Marketing Tool of the Month: Wordstream
PPC is hard Let’s admit it. There are a ton of things to juggle when it comes to PPC. You need to consider your budget, quality score, keyword volume, conversion rate, landing pages, assets—and it doesn’t stop there. That’s why it’s always nice to have a little help. That’s why this month, we’re highlighting Wordstream.…
Read MoreA Quick Guide to Marketing Personalization
In the broadest sense, personalization in marketing refers to a concept. It’s about making the prospect feel like they’re getting a unique experience. You’ve heard this for as long as you’ve been a digital marketer, “You have to make people feel like you’re talking to them directly”. They have to feel like what they’re seeing…
Read MoreStrengthen Sales and Marketing Relationships Using Analytics
Business relationships affect work environments in a number of ways, from company culture to loyal employees to trusting customers. When discussing internal departments, sales and marketing relationships can arguably have the greatest impact on the organization’s bottom line. Marketing and sales working together can mean the difference between having a wildly successful quarter or experiencing…
Read MoreDemandZEN’s Marketing Tool of the Month: Canva
Finding the right tools and processes for your business takes time and money. That’s why, each month, we highlight a tool that solves a different business problem. This allows you to learn about different tools that could be a great fit for your business without the stress. In this post, we’ll focus on Canva. Canva…
Read MoreProven Techniques for Using Quora for Marketing
High website traffic is one of the top marketing priorities for any business. It is also a very efficient customer acquisition strategy. While there are many tricks to getting traffic, we’re going to focus on using Q&A sites to do this. Specifically, using Quora for marketing is an excellent way to boost your online presence and generate…
Read MoreRevamping email marketing for lead nurture: dos and don’ts
To build a healthy email marketing channel, one that both engages subscribers and guides them toward conversion, it’s important to regularly assess past performance and see where you can make new gains. As part of our marketing service at DemandZEN, we’re responsible for many email marketing campaigns from the middle of the funnel on down. Based on that experience,…
Read MoreThe Importance of Sales Automation For Your Business
“Sales automation” is more than just a vendor buzzword or something that applies to your Salesforce CRM. It’s an important practice that every sales team needs to take advantage of if they want to succeed. If you haven’t explored automated sales engagement and sales acceleration tools to boost productivity and improve revenue, take a…
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