LinkedIn InMail Tips, Tricks, Best Practices

November 1, 2019

You’re likely very familiar with LinkedIn, but you may not know much about InMail. InMail is LinkedIn’s system for direct messages. …

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PPC Reporting: Best Methods For Digital Marketing Reporting (Part 4)

October 10, 2018

What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.

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linkedin ads vs facebook ads

LinkedIn Ads vs Facebook Ads for B2B Marketing

June 30, 2018

As a B2B marketer, you’re probably trying to understand LinkedIn ads vs Facebook ads. You want to use the right platform…

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quality leads

4 Tricks To Ensure You Get Quality Leads on AdWords

May 18, 2018

Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality…

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The Latest Google AdWords Benchmarks, 2017 Q4

February 28, 2018

Every time Merkle releases one of their digital marketing quarterly reports, we here at DemandZEN act like little kids on Christmas…

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Setting You Up for Display Network Success

February 21, 2018

So you’ve gone through our Beginners Guide to Google PPC Management and you’re ready to expand into the Google Display Network…

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UTM codes are shown in Google Analytics.

UTM Codes: The Answers To All Your Tracking Woes

February 9, 2018

Digital marketing experts say we are exposed to up to 10,000 brand messages a day. Ads are all around us: on…

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Your Quick Guide to Getting Started with LinkedIn Ads

December 19, 2017

If you’re on the fence about whether to use LinkedIn Ads, you’ve come to the right place. While it is true…

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The beginner’s guide to Google PPC management

November 9, 2017

If you want to drive more traffic to your site quicker, just add Google Adwords to your box of inbound tools.…

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DemandZEN’s Digital Marketing Tool of the Month: SEMrush

July 25, 2017

Every month, we highlight a different tool our team uses that can help businesses like yours solve problems. Because we want…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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