LinkedIn InMail Tips, Tricks, Best Practices

You’re likely very familiar with LinkedIn, but you may not know much about InMail. InMail is LinkedIn’s system for direct messages. …

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PPC Reporting: Best Methods For Digital Marketing Reporting (Part 4)

What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.

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linkedin ads vs facebook ads

LinkedIn Ads vs Facebook Ads for B2B Marketing

As a B2B marketer, you’re probably trying to understand LinkedIn ads vs Facebook ads. You want to use the right platform…

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quality leads

4 Tricks To Ensure You Get Quality Leads on AdWords

Only 1 out of 10 marketers can say their B2B lead generation efforts are highly efficient and effective, resulting in quality…

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The Latest Google AdWords Benchmarks, 2017 Q4

Every time Merkle releases one of their digital marketing quarterly reports, we here at DemandZEN act like little kids on Christmas…

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Setting You Up for Display Network Success

So you’ve gone through our Beginners Guide to Google PPC Management and you’re ready to expand into the Google Display Network…

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UTM codes are shown in Google Analytics.

UTM Codes: The Answers To All Your Tracking Woes

Digital marketing experts say we are exposed to up to 10,000 brand messages a day. Ads are all around us: on…

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Your Quick Guide to Getting Started with LinkedIn Ads

If you’re on the fence about whether to use LinkedIn Ads, you’ve come to the right place. While it is true…

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The beginner’s guide to Google PPC management

If you want to drive more traffic to your site quicker, just add Google Adwords to your box of inbound tools.…

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DemandZEN’s Digital Marketing Tool of the Month: SEMrush

Every month, we highlight a different tool our team uses that can help businesses like yours solve problems. Because we want…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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