Does Instagram Have a Space for B2B Businesses?

November 16, 2020

For years, B2B businesses have stayed away from Instagram because of the idea that it only works for B2C businesses. While…

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Staying Warm While Cold Calling [Keeping the Human Element in Cold Calling]

October 8, 2020

During this season of social distance, we could all use some genuine human interaction. We probably don’t expect an authentic interaction…

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B2B Lead Generation During a Global Pandemic

September 2, 2020

It goes without saying that the global COVID-19 pandemic has changed the way the world works. More specifically, it’s changed the…

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How To Choose A Marketing Agency

November 12, 2019

Major corporations might have the resources available to operate their own marketing departments, but the vast majority of businesses are often…

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LinkedIn InMail Tips, Tricks, Best Practices

November 1, 2019

You’re likely very familiar with LinkedIn, but you may not know much about InMail. InMail is LinkedIn’s system for direct messages. …

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PPC Reporting: Best Methods For Digital Marketing Reporting (Part 4)

October 10, 2018

What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.

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The Basics of Intent-based Marketing

September 25, 2018

Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in…

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sales pipeline reporting

Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)

August 8, 2018

Importance of Sales Pipeline Reporting Ah, the sales pipeline. The bane of so many sales and marketing organizations is simultaneously the…

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Best Interactive Content Tools for Marketers

The Best Interactive Content Tools to Use

August 1, 2018

So, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best…

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Interactive Content Marketing Strategy

How Interactive Content is Going to Change Your Marketing Strategy

July 20, 2018

Marketing is all about attracting attention and eliciting engagement. People are inundated with content — it’s everywhere. So how can a…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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