For years, B2B businesses have stayed away from Instagram because of the idea that it only works for B2C businesses. While…
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During this season of social distance, we could all use some genuine human interaction. We probably don’t expect an authentic interaction…
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It goes without saying that the global COVID-19 pandemic has changed the way the world works. More specifically, it’s changed the…
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Major corporations might have the resources available to operate their own marketing departments, but the vast majority of businesses are often…
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You’re likely very familiar with LinkedIn, but you may not know much about InMail. InMail is LinkedIn’s system for direct messages. …
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What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.
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Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in…
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Importance of Sales Pipeline Reporting Ah, the sales pipeline. The bane of so many sales and marketing organizations is simultaneously the…
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So, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best…
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Marketing is all about attracting attention and eliciting engagement. People are inundated with content — it’s everywhere. So how can a…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.