In January on the DemandZEN blog, we discussed the properties of effective subject lines for follow-up emails. But we wanted to…
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Is it true what Alec Baldwin’s character, Blake, in 1992’s Glengarry Glen Ross told us? Should we always be closing, and…
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What are business mantras? In Hindu or Buddhist culture, a mantra is something sacred that you repeat to yourself. It’s a…
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Selling to companies is quite different than selling to individual customers. B2B sales tend to be larger in volume and more…
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DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.