Major corporations might have the resources available to operate their own marketing departments, but the vast majority of businesses are often…
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Is ABM Right For You? As companies and brands rely more heavily on technology to deliver value, the need for personalization…
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Sales enablement is all about giving sales organizations the tools they need to succeed. For marketing teams, this means providing qualified…
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You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing…
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[Note: As of May 25, 2018, the GDPR is enforceable. This article was written one month before the GDPR went into…
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Understanding last click attribution and where it fits into data-interpretation strategies is crucial for any marketing manager. Making decisions without studying…
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Focus on selling. That’s the mantra of basically every sales team. Make calls, send emails, and close deals. That means you’re…
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Checking plagiarism is a big deal in content marketing. Unknowingly publishing plagiarized work can damage your brand. The original publishers might…
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PPC is hard Let’s admit it. There are a ton of things to juggle when it comes to PPC. You need…
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You need an SSL certificate for your website. And that’s not me telling you. That’s Google. Google has been giving search…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.