New year, new you – right? The start of a new year is a perfect time to recalibrate, reset, and reinvent.…
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For years, B2B businesses have stayed away from Instagram because of the idea that it only works for B2C businesses. While…
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Major corporations might have the resources available to operate their own marketing departments, but the vast majority of businesses are often…
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Is ABM Right For You? As companies and brands rely more heavily on technology to deliver value, the need for personalization…
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Sales enablement is all about giving sales organizations the tools they need to succeed. For marketing teams, this means providing qualified…
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You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing…
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[Note: As of May 25, 2018, the GDPR is enforceable. This article was written one month before the GDPR went into…
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Understanding last click attribution and where it fits into data-interpretation strategies is crucial for any marketing manager. Making decisions without studying…
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Focus on selling. That’s the mantra of basically every sales team. Make calls, send emails, and close deals. That means you’re…
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Checking plagiarism is a big deal in content marketing. Unknowingly publishing plagiarized work can damage your brand. The original publishers might…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.