How To Choose A Marketing Agency

November 12, 2019

Major corporations might have the resources available to operate their own marketing departments, but the vast majority of businesses are often…

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ABM: An Introduction To Account-Based Marketing

September 17, 2019

Is ABM Right For You? As companies and brands rely more heavily on technology to deliver value, the need for personalization…

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sales cadence sales enablement

Sales Cadence: The Missing Link In Your Sales Enablement Strategy

July 2, 2018

Sales enablement is all about giving sales organizations the tools they need to succeed. For marketing teams, this means providing qualified…

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Growing Marketing Efforts In-House or B2B Marketing Agency

Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?

June 27, 2018

You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing…

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What is GDPR?

What is GDPR? The Absolute Beginner’s Guide to the EU’s Biggest Data Regulation

April 18, 2018

[Note: As of May 25, 2018, the GDPR is enforceable. This article was written one month before the GDPR went into…

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Understanding last click attribution and where it fits into data-interpretation strategies is crucial for anyone managing a big business.

Last Click Attribution – Everything You Need to Know

March 30, 2018

Understanding last click attribution and where it fits into data-interpretation strategies is crucial for any marketing manager. Making decisions without studying…

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Sales Operations: The Importance of Lead Source

December 14, 2017

Focus on selling. That’s the mantra of basically every sales team.  Make calls, send emails, and close deals. That means you’re…

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DemandZEN Marketing Tool of the Month: Quetext

November 28, 2017

Checking plagiarism is a big deal in content marketing. Unknowingly publishing plagiarized work can damage your brand. The original publishers might…

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wordstream - marketing tool of the month

DemandZEN’s Marketing Tool of the Month: Wordstream

October 19, 2017

PPC is hard Let’s admit it. There are a ton of things to juggle when it comes to PPC. You need…

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DemandZEN - which ssl certificate should i buy

Which SSL Certificate Should I Buy? Free vs. Paid SSL Certificates

August 28, 2017

You need an SSL certificate for your website. And that’s not me telling you. That’s Google. Google has been giving search…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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