Sales enablement is all about giving sales organizations the tools they need to succeed. For marketing teams, this means providing qualified…Read More
You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing…Read More
[Note: As of May 25, 2018, the GDPR is enforceable. This article was written one month before the GDPR went into…Read More
Understanding last click attribution and where it fits into data-interpretation strategies is crucial for any marketing manager. Making decisions without studying…Read More
Welcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.