Marketing Strategy

With 500+ successful B2B sales campaigns under your belt, discover how to get more sales closed and grow your business.

Funnel diagram comparing demand generation and lead generation strategies
Demand Generation vs Lead Generation
27 October , 2022
When it comes to digital marketing, understanding demand generation vs lead generation...
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Gamification Strategies: Badges in B2B Marketing
11 July , 2022
Gamification can be daunting. Fully embracing gamification strategies means you’re...
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How to Create an Exceptional Client Experience
19 April , 2022
Creating an exceptional client experience shouldn’t be a burdensome task for B2B...
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7 Reasons Why Relevant Data is Important to Your Organization
7 February , 2022
Recently, I talked about how Google Data Studio helps marketing solve its biggest...
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10 Executives Share B2B Marketing Predictions for 2021
10 February , 2021
B2B marketing will see a shift post-covid in 2021. DemandZen sought predictions of...
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5 Top B2B Trends in 2021: What to Keep an Eye On
28 December , 2020
Each year, it’s normal and expected to see a shift in trends. The very word “trend”...
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How To Choose A Marketing Agency
12 November , 2019
Major corporations might have the resources available to operate their own marketing...
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LinkedIn InMail Tips, Tricks, Best Practices
1 November , 2019
You’re likely very familiar with LinkedIn, but you may not know much about InMail....
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ABM: An Introduction To Account-Based Marketing
17 September , 2019
Is ABM Right For You? As companies and brands rely more heavily on technology to...
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