10 Executives Share B2B Marketing Predictions for 2021

February 10, 2021

B2B marketing will see a shift post-covid in 2021. DemandZen sought predictions of what this shift will look like from B2B…

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5 Top B2B Trends in 2021: What to Keep an Eye On

December 28, 2020

Each year, it’s normal and expected to see a shift in trends. The very word “trend” suggests fads that change over…

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How To Choose A Marketing Agency

November 12, 2019

Major corporations might have the resources available to operate their own marketing departments, but the vast majority of businesses are often…

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LinkedIn InMail Tips, Tricks, Best Practices

November 1, 2019

You’re likely very familiar with LinkedIn, but you may not know much about InMail. InMail is LinkedIn’s system for direct messages. …

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ABM: An Introduction To Account-Based Marketing

September 17, 2019

Is ABM Right For You? As companies and brands rely more heavily on technology to deliver value, the need for personalization…

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PPC Reporting: Best Methods For Digital Marketing Reporting (Part 4)

October 10, 2018

What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.

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The Basics of Intent-based Marketing

September 25, 2018

Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in…

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Best Interactive Content Tools for Marketers

The Best Interactive Content Tools to Use

August 1, 2018

So, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best…

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We discuss the importance of services marketing in the B2B sector.

The Importance of Services Marketing in the B2B Sector

July 18, 2018

The biggest mistake you can make when selling in a B2B tech space is to go around and try to “sell…

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Growing Marketing Efforts In-House or B2B Marketing Agency

Growing Your B2B Marketing Efforts: In-House, Independent Contractor, or Marketing Agency?

June 27, 2018

You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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