When it comes to digital marketing, understanding demand generation vs lead generation is quite simple on a basic level. In essence,…
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Gamification can be daunting. Fully embracing gamification strategies means you’re going to be spending time, money, and a whole lot…
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Creating an exceptional client experience shouldn’t be a burdensome task for B2B companies. However, it does take effort from your whole…
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Recently, I talked about how Google Data Studio helps marketing solve its biggest challenges — all centered around analytics. But, the…
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B2B marketing will see a shift post-covid in 2021. DemandZen sought predictions of what this shift will look like from B2B…
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Each year, it’s normal and expected to see a shift in trends. The very word “trend” suggests fads that change over…
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Major corporations might have the resources available to operate their own marketing departments, but the vast majority of businesses are often…
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You’re likely very familiar with LinkedIn, but you may not know much about InMail. InMail is LinkedIn’s system for direct messages. …
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Is ABM Right For You? As companies and brands rely more heavily on technology to deliver value, the need for personalization…
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What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.
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DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.