B2B marketing will see a shift post-covid in 2021. DemandZen sought predictions of what this shift will look like from B2B…
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Each year, it’s normal and expected to see a shift in trends. The very word “trend” suggests fads that change over…
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Major corporations might have the resources available to operate their own marketing departments, but the vast majority of businesses are often…
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You’re likely very familiar with LinkedIn, but you may not know much about InMail. InMail is LinkedIn’s system for direct messages. …
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Is ABM Right For You? As companies and brands rely more heavily on technology to deliver value, the need for personalization…
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What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.
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Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in…
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So, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best…
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The biggest mistake you can make when selling in a B2B tech space is to go around and try to “sell…
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You read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing…
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DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.