Each year, it’s normal and expected to see a shift in trends. The very word “trend” suggests fads that change over…
Read MoreMajor corporations might have the resources available to operate their own marketing departments, but the vast majority of businesses are often…
Read MoreYou’re likely very familiar with LinkedIn, but you may not know much about InMail. InMail is LinkedIn’s system for direct messages. …
Read MoreIs ABM Right For You? As companies and brands rely more heavily on technology to deliver value, the need for personalization…
Read MoreWhat are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.
Read MoreIntent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in…
Read MoreSo, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best…
Read MoreThe biggest mistake you can make when selling in a B2B tech space is to go around and try to “sell…
Read MoreYou read emails over breakfast, check LinkedIn while you wait in line at the coffee shop, skim blog posts about marketing…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.