a guide to lead scoring best practices

Lead Scoring Best Practices: A Beginner’s Guide

March 30, 2017

Lead scoring is a system of scoring leads based on interest, interaction, and qualification. Individual interactions and information are assigned values;…

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Here’s How Your CRM can Help Convert Leads

January 25, 2017

Customer relationship management (CRM) is a set of business strategies designed to optimize business-customer interaction with the ultimate goal of driving…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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