B2B website owners have the same challenges as B2C companies when marketing to their target audience. Getting traffic, minimizing bounce rates…
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Marketing is like fashion, there’s always a trendy “new thing” you have to try on for size and it may…
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We all get lazy. We start to cut corners. Sometimes what’s “good enough for now” becomes the standard. But for an…
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When you’re attending a trade show there are a lot of moving parts to track and keep in line. If…
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Implementing a partner program is not easy. There are a lot of stakeholders and a lot of moving parts. While you…
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We’ve seen partner program structures that range from incredibly simplistic to more complicated than String Theory, as well as the full…
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A value proposition will probably be the shortest thing you ever write after doing hours of research. To write a value…
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Nowadays, when it comes to top CRM platforms there are plenty of choices. A good CRM will make your work easier…
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Tossing Aside Traditional B2B Online Marketing Motivation is often cited as a primary difference between B2B online marketing and B2C online…
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What’s in a Meme? If you’ve ever accessed the internet, you’ve encountered a meme. On your way to this blog post,…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.