AdWords Benchmarks

The Latest Google AdWords Benchmarks, 2017 Q4

Every time Merkle releases one of their digital marketing quarterly reports, we here at DemandZEN act like little kids on Christmas…

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mobile ad campaign - dz blog

The Importance of Creating a Mobile Ad Campaign

The dominance of mobile usage isn’t just imminent–it’s here. If you don’t have a clear mobile ad campaign strategy to promote…

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google adwords

Google Adwords – It’s Expensive to Be Average

WordStream is a tool that we commonly use to progressively optimize Google Adwords accounts. They’ve recently written a detailed blog post…

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AdWords Keywords

Finding the right keywords for your AdWords campaign

In Google AdWords, you begin building campaigns by selecting keywords to target. This task is more challenging than it sounds, and if you…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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