google adwords

Google Adwords – It’s Expensive to Be Average

March 21, 2016

WordStream is a tool that we commonly use to progressively optimize Google Adwords accounts. They’ve recently written a detailed blog post…

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welcome email

Why a Welcome Email is Important

March 18, 2016

…and how to maximize its effect. A welcome email is one of the most important emails, and campaigns, to set up…

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marketing how to craft a thank you page

Marketing How To: Craft a Thank-You Page

March 17, 2016

Marketing is hard. Understanding the nuances of every different buyer type, providing content and offers they really need at the right…

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hubspot silver partner

DemandZEN recognized as a HubSpot Silver Tier Certified Partner!

March 12, 2016

DemandZEN provides outsourced demand generation and digital marketing services for companies looking to expand their revenue opportunities. Guided by decades of…

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hot in marketing

What’s Hot and What’s Not in B2B Marketing?

March 10, 2016

As demand generation consultants, we are frequently asked what’s working in business-to-business demand generation. Our clients have had success leveraging everything…

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blogging

Blogging in 2016: How important is it?

March 3, 2016

Blogging has never been more important than it is today. Some people think that blogging is on its way out. But,…

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marketing lead email

Revamping email marketing for lead nurture: dos and don’ts

February 25, 2016

To build a healthy email marketing channel, one that both engages subscribers and guides them toward conversion, it’s important to regularly assess past…

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testing in marketing

Generate Demand for your clients using the testing methodology

February 23, 2016

Bart Bartlett has been in the game for more than 20 years. In 2014, after more than nine start-up companies, he…

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social media marketing

Social media: do I really need it?

February 12, 2016

Yes. You do need social media, and here’s why: Everyone else is on social media, including your competitors. In 2004, Facebook…

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connect remote employees

Managing and Training Remote Employees

February 1, 2016

By: Amanda Moore, Chief Product Officer When I started DemandZEN, my partner and I decided we wanted one of our company’s…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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