B2B sales are often complex, with longer sales cycles, and usually, involve more than one decision-maker. In fact, purchase decisions at…Read More
Buyer personas just aren’t cutting it anymore. The marketer’s tried-and-true method of targeting demographics is flawed. Buyer personas are created by…Read More
Why is inbound marketing gaining such steam? Why are so many people saying that inbound marketing is the future? Is it…Read More
Account-based marketing (ABM) has been getting a lot of attention lately, and for a good reason. The strategy itself isn’t new.…Read More
With customer education being such an amazing way to gain and keep customers, why isn’t every business doing it? Well, a…Read More
Welcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.