Facebook has been in the spotlight for a lot of reasons recently: Did Russia influence the presidential election with Donald Trump?…
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Digital marketing experts say we are exposed to up to 10,000 brand messages a day. Ads are all around us: on…
Read MoreFinding the right subject line for cold email is crucial if you want to get anything out of the process. It…
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So far, we’ve learned everything we need to know about account based marketing (ABM). And we’ve learned what ABM is as…
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Focus on the basic SEO techniques With so many things in life, we concentrate on becoming the best. We want that…
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If you want to drive more traffic to your site quicker, just add Google Adwords to your box of inbound tools.…
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Too much to do, so little time This is a common problem in marketing (and any job, really). We all wish…
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B2B sales are often complex, with longer sales cycles, and usually, involve more than one decision-maker. In fact, purchase decisions at…
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Do meta tags matter? Yes. Meta tags matter. You might be under the impression that focusing on meta information is passe,…
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Buyer personas just aren’t cutting it anymore. The marketer’s tried-and-true method of targeting demographics is flawed. Buyer personas are created by…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.