Implementing a partner program is not easy. There are a lot of stakeholders and a lot of moving parts. While you…
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We’ve seen partner program structures that range from incredibly simplistic to more complicated than String Theory, as well as the full…
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Does your product integrate with a lot of other products? Do a lot of other products integrate with your product or…
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Why You Need a Buyer Personas Template It’s difficult to create buyer personas if you don’t know where to start. That’s…
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Tossing Aside Traditional B2B Online Marketing Motivation is often cited as a primary difference between B2B online marketing and B2C online…
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What’s in a Meme? If you’ve ever accessed the internet, you’ve encountered a meme. On your way to this blog post,…
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What are Backlinks? For those who have never encountered the term, Backlinks (or inbound links) are links on a site that…
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When it comes to click-based marketing, there are new PPC strategies being created every day. Unfortunately this means there are too…
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Let’s face it. Being a marketer is an ever-evolving job. It’s not all fun and games like the Finance department makes…
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When it comes to our personal lives, social media is commonplace nowadays. No, it’s more than that – social media is…
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DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.