mobile marketing is the new black

Mobile Marketing is the New Black

April 11, 2016

When it comes to marketing, the world is ever-changing and it can be quite the challenge to keep up. One of…

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marketing list buy

To List Buy or Not to List Buy?

March 23, 2016

Isn’t that always the question? Whether your business is just starting out or is incredibly well established, the simple fact is…

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welcome email

Why a Welcome Email is Important

March 18, 2016

…and how to maximize its effect. A welcome email is one of the most important emails, and campaigns, to set up…

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marketing how to craft a thank you page

Marketing How To: Craft a Thank-You Page

March 17, 2016

Marketing is hard. Understanding the nuances of every different buyer type, providing content and offers they really need at the right…

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hot in marketing

What’s Hot and What’s Not in B2B Marketing?

March 10, 2016

As demand generation consultants, we are frequently asked what’s working in business-to-business demand generation. Our clients have had success leveraging everything…

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marketing lead email

Revamping email marketing for lead nurture: dos and don’ts

February 25, 2016

To build a healthy email marketing channel, one that both engages subscribers and guides them toward conversion, it’s important to regularly assess past…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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