Implementing a partner program is not easy. There are a lot of stakeholders and a lot of moving parts. While you…
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We’ve seen partner program structures that range from incredibly simplistic to more complicated than String Theory, as well as the full…
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A value proposition will probably be the shortest thing you ever write after doing hours of research. To write a value…
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Does your product integrate with a lot of other products? Do a lot of other products integrate with your product or…
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Everyone is well aware of the struggle that exists between marketing and sales departments. You might be a sales manager who…
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The dominance of mobile usage isn’t just imminent–it’s here. If you don’t have a clear mobile ad campaign strategy to promote…
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Nowadays, when it comes to top CRM platforms there are plenty of choices. A good CRM will make your work easier…
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Why You Need a Buyer Personas Template It’s difficult to create buyer personas if you don’t know where to start. That’s…
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Tossing Aside Traditional B2B Online Marketing Motivation is often cited as a primary difference between B2B online marketing and B2C online…
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What’s in a Meme? If you’ve ever accessed the internet, you’ve encountered a meme. On your way to this blog post,…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.