Every single marketer has experienced it: A plan, either fully formed or half-cocked, gets a little TLC but ultimately winds…
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Digital marketing encompasses a wide array of activities. The campaign types and methods are endless. In today’s digital world, it’s not…
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You’ve been tasked with creating a survey to send to your B2B customers. But you aren’t sure where to start. Survey…
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Finding the right tools for your business takes time. There are always new problems to solve, new metrics to track, and…
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B2B website owners have the same challenges as B2C companies when marketing to their target audience. Getting traffic, minimizing bounce rates…
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The first handshake you have with most of your prospective clients is your website. To make a positive first impression,…
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5 SEO Basics for 2017 You Need to Know Search engine optimization has steadily evolved over the years. Long gone are…
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We all get lazy. We start to cut corners. Sometimes what’s “good enough for now” becomes the standard. But for an…
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WordPress can be a great ally to marketers. The platform itself is very comprehensive, user-friendly, and intuitive. By itself, WordPress gives…
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When you’re attending a trade show there are a lot of moving parts to track and keep in line. If…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.