The Basics of Intent-based Marketing

September 25, 2018

Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in…

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HubSpot Inbound 2018: Top Takeaways

September 17, 2018

HubSpot Inbound 2018 was a whirlwind of neon lights, celebrity speakers, and valuable digital marketing insights. Now that we’ve all had…

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Digital Sales World Conference 2018

DemandZEN CEO Presents at Digital Sales World Boston

September 11, 2018

Last week, DemandZEN CEO Bart Bartlett gave a joint presentation at Digital Sales World in Boston. He was joined on stage…

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Digital Transformation & Embracing Change: Ruminations on Beth Comstock’s INBOUND 2018 Keynote

September 7, 2018

After her keynote presentation at INBOUND 2018 on Wednesday, I walked away with a clear impression of Beth Comstock’s journey. Previously…

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sales pipeline reporting

Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)

August 8, 2018

Importance of Sales Pipeline Reporting Ah, the sales pipeline. The bane of so many sales and marketing organizations is simultaneously the…

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Best Interactive Content Tools for Marketers

The Best Interactive Content Tools to Use

August 1, 2018

So, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best…

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Interactive Content Marketing Strategy

How Interactive Content is Going to Change Your Marketing Strategy

July 20, 2018

Marketing is all about attracting attention and eliciting engagement. People are inundated with content — it’s everywhere. So how can a…

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We discuss the importance of services marketing in the B2B sector.

The Importance of Services Marketing in the B2B Sector

July 18, 2018

The biggest mistake you can make when selling in a B2B tech space is to go around and try to “sell…

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sales cadence sales enablement

Sales Cadence: The Missing Link In Your Sales Enablement Strategy

July 2, 2018

Sales enablement is all about giving sales organizations the tools they need to succeed. For marketing teams, this means providing qualified…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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