The Art of B2B Appointment Setting

November 9, 2018

Having a good understanding of B2B appointment setting allows you to generate quality leads, close deals faster and boost your ROI.…

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PPC Reporting: Best Methods For Digital Marketing Reporting (Part 4)

October 10, 2018

What are the best practices for PPC reporting? In part four of our digital marketing reporting series, we dive into the specifics.

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Sales Enablement Strategies

October 1, 2018

Sales enablement is now in full swing within the B2B world. The number of businesses with a dedicated sales enablement role…

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The Basics of Intent-based Marketing

September 25, 2018

Intent-based marketing has become a big thing in the marketing world, and for a good reason. It brings results. Changes in…

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HubSpot Inbound 2018: Top Takeaways

September 17, 2018

HubSpot Inbound 2018 was a whirlwind of neon lights, celebrity speakers, and valuable digital marketing insights. Now that we’ve all had…

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Digital Sales World Conference 2018

DemandZEN CEO Presents at Digital Sales World Boston

September 11, 2018

Last week, DemandZEN CEO Bart Bartlett gave a joint presentation at Digital Sales World in Boston. He was joined on stage…

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Digital Transformation & Embracing Change: Ruminations on Beth Comstock’s INBOUND 2018 Keynote

September 7, 2018

After her keynote presentation at INBOUND 2018 on Wednesday, I walked away with a clear impression of Beth Comstock’s journey. Previously…

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sales pipeline reporting

Sales Pipeline Reporting: Best Methods For Digital Marketing Reporting (Part 3)

August 8, 2018

Importance of Sales Pipeline Reporting Ah, the sales pipeline. The bane of so many sales and marketing organizations is simultaneously the…

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Best Interactive Content Tools for Marketers

The Best Interactive Content Tools to Use

August 1, 2018

So, you’re sold on interactive content. Now what? Since you’ve decided to make your content more engaging, let’s explore the best…

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Interactive Content Marketing Strategy

How Interactive Content is Going to Change Your Marketing Strategy

July 20, 2018

Marketing is all about attracting attention and eliciting engagement. People are inundated with content — it’s everywhere. So how can a…

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Welcome To DemandZEN

DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.

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