Many companies approach digital marketing as the holy grail of solutions, expecting huge payoffs without practicing a closed-loop strategy. Digital marketing…
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Content promotion is not just pushing it live. After you publish your content to your website, it still needs attention. While…
Read More Content promotion is not just pushing it live. After you publish your content to your website, it still needs attention. While…
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Digital marketing encompasses a wide array of activities. The campaign types and methods are endless. In today’s digital world, it’s not…
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If there’s one thing we can all agree on, it’s that every business has unique needs. That means there is never…
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Lead scoring is a system of scoring leads based on interest, interaction, and qualification. Individual interactions and information are assigned values;…
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Social media marketing for B2B businesses has become an important part of the paid advertising puzzle. LinkedIn is especially popular in…
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Interested in understanding your customers’ needs? If you’ve done all of your research and created specific, targeted buyer personas, then you…
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Finding the right tools and processes for your business takes time and money. That’s why, each month, we highlight a tool…
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Every company needs a set of core values that guide its mission. These values should reflect the reason you started your…
Read MoreWelcome To DemandZEN
DemandZEN specializes in Account-Based Demand Generation and solving the challenges around finding, engaging and converting target accounts into real opportunities for B2B Technology and Services companies.